ISIPP News
ISIPP NEWS
SECRETS TO DELIVERABILITY REVEALED BY ISIPP
SuretyMail provider releases book revealing how to increase email deliverability
and avoid the junk folder.
San Francisco, CA (PRWEB) July 10, 2006 -- The Institute for Spam and Internet
Public Policy (ISIPP), providers of the SuretyMail email accreditation service,
has released a new book guaranteed to help email marketers and other volume
email senders to increase their email deliverability.
"The Email Deliverability Handbook: Getting Legitimate Email Delivered in a
Spam-Filtered World" is authored by ISIPP's president and CEO, Anne P. Mitchell,
and goes on sale to the general public on Tuesday. ...more
ISIPP ADDS EMAIL DELIVERY MONITORING TO SERVICE OFFERINGS
Email Deliverability Leaders Partner to Deliver Maximum Advantage to Email
Senders
PHILADELPHIA, PA and SAN FRANCISCO, CA - May 24, 2006 - Delivery Monitor and the
Institute for Spam and Internet Public Policy (ISIPP) announced today a
partnership to benefit email senders across the country, and of all sizes.
The partnership between Delivery Monitor, a subsidiary of email service provider
Aweber, and SuretyMail, ISIPP's email accreditation service, allows email
senders such as email marketers, email service providers, and their customers,
to track in real time which email they send is getting delivered to the inbox,
and which to the junk or spam folder. Both companies provide services to improve
delivery and reduce the amount of misdirected email, and the partnership brings
together a full-service suite of services for email senders. ...more
ISIPP ANNOUNCES MAJOR CUSTOMER UPTAKE FOR EMAIL ACCREDITATION PROGRAM AS
ACCREDITED EMAILS CROSS THE 1 BILLION MARK
More Than 1.5 Billion Emails a Month Bear ISIPP Accreditation as Fortune 500,
Wine Industry Signs On
SAN FRANCISCO, CA - February 13, 2006 - The Institute for Spam and Internet
Public Policy (ISIPP) announced today that the volume of email sent with ISIPP
Email Sender Accreditation has reached more than 1.5 billion pieces of email a
month, and includes such new customers as Global IntelliSystems, email service
provider to Fortune 500 companies; Inertia Beverage Group, email service
provider to the wine industry; and AttainResponse, an email service provider
specializing in video communications.
"Obviously we're very pleased with the growth," said Anne P. Mitchell, President
and CEO of ISIPP. "But more importantly, we're pleased that the email sending
industry has realized the value that we provide, and that ISPs and spam filters
are recognizing that ISIPP accreditation means email that they can trust." ...more
ISIPP ANNOUNCES THAT NEW VERSION OF SPAM ASSASSIN INCLUDES SUPPORT FOR
ISIPP'S EMAIL SENDERS ACCREDITATION SERVICE
Premier Spam Filter Includes Support for ISIPP's IADB Service
SAN FRANCISCO, CA - September 15, 2005 - The Institute for Spam and
Internet Public Policy (ISIPP) said today that the newest version of
SpamAssassin, version 3.1.0, includes support for ISIPP's Email Sender
Accreditation Service.
ISIPP's Email Sender Accreditation Service, also known as the "IADB",
for ISIPP Accreditation Database, allows ISIPP's accredited email
senders to provide information about their email sending practices and
policies in real time to email receivers, such as ISPs, spam filters,
and enterprise mail servers. This allows email receivers to know that
they can safely accept and deliver the email, because they can tell in
real time that it is legitimate, wanted mail, and not spam. In the
case of a spam filter such as SpamAssassin, the ISIPP information can
offset or even override a negative score which the email might
otherwise receive due to its containing the wrong words, or being in
the wrong format
...more
ISIPP ANNOUNCES 'AUCTION AID', CELEBRITY AUCTIONS FOR HURRICANE
KATRINA RELIEF -
BID ON GUY KAWASAKI, SIR HAROLD EVANS, BELA
FLECK!
A Name You Can Trust Brings You a Hurricane Katrina Relief Website You
Can Trust with Names You Know
SAN FRANCISCO, CA - September 14, 2005 - The Institute for Spam and
Internet Public Policy (ISIPP) is pleased to announce their
participation in a new service, Auction Aid.
Through Auction Aid, celebrities such as Guy Kawasaki, Warren Farrell,
Sir Harold Evans, Bela Fleck, and Anne Fadiman are offering either
their time, or their books and music personally autographed by them,
with all proceeds going to the American Red Cross' Hurricane Katrina
Relief Fund
...more
ISIPP UNVEILS NEW COMPANION EMAIL SENDERS ACCREDITATION PROGRAM
New Program Offered for Email Senders Transactional and Corporate
Email
SAN FRANCISCO, CA - August 29, 2005 - The Institute for Spam and
Internet Public Policy (ISIPP) has announced a new companion program
to its popular Email Senders Accreditation program. The new program,
called the Email Senders Accreditation Companion Program, is geared
especially for commercial email senders who send their marketing or
advertising campaigns or other bulk mailings out through an Email
Service Provider (ESP), but who would also like to have their
transactional email and corporate communications accredited.
ISIPP's Email Senders Accreditation Program, which also goes by the
nickname "IADB" for the 'ISIPP Accreditation Database', provides
accredited senders' information to ISPs, spam filters, and other email
receivers, who use the information to help them make email processing
and delivery decisions. Email senders who are accredited through
ISIPP enjoy some of the highest email delivery rates available, in a
time when legitimate commercial email is increasingly being
erroneously filtered as 'spam'.
"What we have found is that many email senders who are already using
one of our accredited email service providers for their direct mail
campaigns also want to be able to have their transactional email and
regular day-to-day email communications accredited, as even these
messages are not always making it into the inbox. And these are the
messages that are the most likely to be mission-critical, such as
messages containing confirmations, instructions or requests which are
on a deadline," ...more
UTAH OPENS CHILD EMAIL ADDRESS REGISTRY FOR BUSINESS, ALL COMMERCIAL
EMAILERS MUST COMPLY BY AUGUST 15th
"Both Michigan and Utah Registries Now in Full Swing, Noncompliant
Commercial Emailers at Risk," warns ISIPP
SAN FRANCISCO, CA - July 18, 2005 - The Institute for Spam and
Internet Public Policy (ISIPP) is warning that all commercial email
senders are now required to either comply with the child protection
email address registries and registry laws of both Michigan and Utah,
or risk penalties which can include prison and fines running to the
thousands of dollars.
"It doesn't matter what you think of these new laws," explained Anne
P. Mitchell, President and CEO of the Institute and a Professor of
Internet Law at Lincoln Law School of San Jose, "they are both in
effect right now. Like them or not, they are real, they are out there,
and they'll get you. Michigan's law went into effect two weeks ago,
and Utah's became effective on July 15th. Both registries are now
fully operational and accepting email addresses, and if you send
unpermitted email to an address on either registry, you'll get
nailed." ...more
AS JULY 1st LOOMS, ISIPP OFFERS TELESEMINAR TO HELP EMAIL SENDERS
COMPLY WITH NEW CHILD PROTECTION EMAIL ADDRESS REGISTRY LAWS
"Email Senders Need to Realize That These New Laws Apply to All
Commercial Email Senders, and All Commercial Email, Solicited and
Otherwise"
SAN FRANCISCO, CA - June 29, 2005 - The Institute for Spam and
Internet Public Policy (ISIPP) is offering a teleseminar to help email
senders, and email marketers and email service providers in
particular, understand what they need to do in order to comply with
the new child protection email address registry laws which go into
effect on Friday, July 1.
"Email senders are starting to realize that these new laws take affect
on Friday," explained Anne P. Mitchell, President and CEO of the
Institute and a Professor of Internet Law at Lincoln Law School of San
Jose, "but many of them don't believe that the laws apply to them, and
none of them understand what they need to do in order to comply. It's
mass confusion out there." ...more
NEW JULY 1st CHILD EMAIL ADDRESS REGISTRY LAWS A BIG SURPRISE
AFFECTING ALL EMAILERS, WARNS INSTITUTE FOR SPAM AND INTERNET PUBLIC
POLICY
"Jail Time, Large Penalties, and Private Actions Facing All Commercial
Emailers Who Fail to Comply," advises ISIPP
SAN FRANCISCO, CA - June 27, 2005 - The Institute for Spam and
Internet Public Policy (ISIPP) is warning today that two laws enacted
last year are about to go into effect, and will affect all commercial
emailers in the United States and beyond.
"It's incredible," observed Anne P. Mitchell, President and CEO of the
Intitute and a Professor of Internet Law at Lincoln Law School of San
Jose, "these laws go into practical effect next week, and will affect
nearly every commercial emailer out there, and nobody seems to know
about it!" ...more
INSTITUTE FOR SPAM AND INTERNET PUBLIC POLICY ADVISES COMPANIES TO
AVOID LEGAL TROUBLE WITH STRONG EMAIL HANDLING POLICIES
"Don't Become the Next Morgan Stanley" Advises ISIPP in Wake of $1.45
Billion Email Mismanagement Judgement
SAN FRANCISCO, CA - May 23, 2005 - The Institute for Spam and Internet
Public Policy (ISIPP) is advising companies to take the $1.45billion
email mismanagement judgement recently announced against Morgan
Stanley as a wake-up call.
"For the most part, organizations are very blithe about how they
process, retain, and delete email both sent and received by their
organization," said Anne P. Mitchell, Esq., President and CEO of the
Institute, and a Professor of Law. "In fact, most companies have no
email handling and retention policies at all. This is a big mistake,
as email is usually one of the first things demanded during a
lawsuit. It was exactly this mismanagement of email which lead to the
enormous legal judgement against Morgan Stanley this past week." ...more
CLOUDMARK, GO DADDY SIGN ON AS SPONSORS OF UPCOMING "SPAM AND THE LAW"
CONFERENCE
Email Marketers, Spam Filters, and ISPs Among Those to Gather on
Friday
SAN FRANCISCO, CA - January 25, 2005 - The Institute for Spam and
Internet Public Policy (ISIPP) announced today the addition of two new
sponsors for their 2nd Annual "Spam and the Law" conference, which is
being held at the Westin Hotel at San Francisco airport on Friday,
January 28, 2005.
"We are thrilled to have both Cloudmark and Go Daddy join us as
sponsors this year," said Anne P. Mitchell, Esq., President of the
Institute. "The caliber of our sponsors and speakers just continues
to amaze me, and our attendees couldn't hope for a better set of
experts to bring them up-to-date."
Approximately one hundred industry professionals will be meeting in
San Francisco to attend the day-long single-track conference, where
they will learn about the current state of the law as it relates to
both sending and receiving email, as well as about trends and methods
for dealing with spam and email deliverability ...more
INSTITUTE FOR SPAM AND INTERNET PUBLIC POLICY, AND INTERNATIONAL
COUNCIL OF ONLINE PROFESSIONALS CREATE A PARTNERSHIP THAT DELIVERS
Online Publishers Get Credit Where Credit is Due With Email
Accreditation Program
SAN FRANCISCO, CA - October 25, 2004 - The Institute for Spam and
Internet Public Policy (ISIPP) and the International Council of Online
Professionals (iCop) announced today a partnership designed to bring
to online small business professionals and publishers the same levels
of visibility, accountability and email deliverability as their larger
corporate colleagues.
Through the partnership, iCop's membership, consisting of nearly 650
online small businesses and publishers, will be able to participate in
ISIPP's email accreditation program, the ISIPP Accreditation Database
(IADB). Emailers listed with IADB are able to declare their email
sending policies, and receive a score based on how ethically they run
their email lists and avoid sending spam. Internet service providers,
spam filters, and other email receivers check email coming from a
given sender against the IADB to determine the profile of the sender
and the email they send ...more
INTERNET ORGANIZATIONS, INDIVIDUALS JOIN FORCES TO MAKE GMAIL ACCOUNTS
AVAILABLE TO U.S. TROOPS STATIONED OVERSEAS
SAN FRANCISCO, CA - June 22, 2004 - The Institute for Spam and Internet
Public Policy (ISIPP), Gmail4Troops.com, Whizardries, Wil Wheaton and
Drew Olanoff are pleased to announce a joint effort to assist members of
the military who are stationed abroad, and their families, by providing
free web-based email accounts from the Gmail service to U.S. troops who
are deployed overseas.
"With the 4th of July just around the corner, this is a time to remember
those who are daily risking their lives overseas," said Anne
P. Mitchell, President and CEO of ISIPP. "Whatever your politics, there
is no denying that these individuals are making some very hard
sacrifices, including having left their families and friends behind. If
we can help them to stay in touch with their loved ones, to share
pictures and to hear their voices and see their smiling faces in videos,
then that is a precious gift which we can give to them, and the
Institute is honoured and privileged to be able to help Drew and Wil
with this project." ...more
IADB SENDER ACCREDITATION PROGRAM ANNOUNCED BY INSTITUTE FOR SPAM AND
INTERNET PUBLIC POLICY
New database helps ISPs, Spam Filters Make Email Acceptance Decisions
SAN FRANCISCO, CA - March 15, 2004 - The Institute for Spam and
Internet Public Policy (ISIPP) announced today the release and
availability of the ISIPP Accreditation Database (IADB).
Using the same technology as do its controversial blocklist cousins,
such as the MAPS RBL and SPEWS, which are used to reject spam, the
IADB is designed to help email receiving organizations such as ISPs
and spam filtering companies in making email acceptance, handling, and
delivery decisions, and to help legitimate senders of bulk and
commercial email to ensure that their email gets delivered, and not
erroneously blocked as "spam".
The IADB accomplishes this dual purpose by listing email senders in
the database, and providing factual information about the senders to
the ISPs and spam filters, including whether the sender has passed a
background and reference check by ISIPP, whether they are personally
known to ISIPP to be good Internet emailing citizens, and whether they
publish Internet domain authentication records such as for Sender
Policy Framework (SPF) or Microsoft's "Caller I.D. for Email", or
participate in sender authentication programs such as Habeas or
Ironport' Bonded Sender ...more
"SPAM AND THE LAW" EXPERTS OFFER HOPE, CRITICISM
FOR U.S. ANTI-SPAM MEASURES
New Federal spam law deciphered, dissected and decried at crowded
national conference
SAN FRANCISCO, CA - January 26, 2004 - The Institute for Spam and
Internet Public Policy ("ISIPP") announced today that its national "Spam
and the Law" conference drew nearly twice the expected number of
attendees, with a stellar lineup of speakers playing to a crowd which
was at times standing room only. Internet service providers, online
marketers, attorneys, and even a few acknowledged spammers, crammed into
a crowded room last Thursday to listen to the nation's leading experts
tell them about the state of the law with regards to spam, and what it
means for email marketers.
From the keynote address by California Attorney General Bill Lockyer, to
a lively discussion of best email marketing practices with marketing
guru Guy Kawasaki, the message was clear: the new Federal
CAN-SPAM law is not going to stop all spam, and it's up to legitimate
online mailers to distinguish themselves from the spammers by doing the
right thing.
"To say that some people are not thrilled with CAN-SPAM would be an
understatement," said Anne P. Mitchell, Esq., President and CEO of the
Institute for Spam and Internet Public Policy. "Still, there are some
who think that in the right hands the law can be applied effectively,
and we are already working on ways to help ensure that happens."
...
more
CALIFORNIA ATTORNEY GENERAL BILL LOCKYER
TO ADDRESS SPAM AND THE LAW CONFERENCE
Top lawmaker to join all-star lineup of speakers
SAN FRANCISCO, CA - December 16, 2003 The Institute for Spam and
Internet Public Policy ("ISIPP") announced today that California
Attorney General Bill Lockyer will open and provide the keynote address for their
upcoming national Spam and the Law conference. Other speakers
include Stanford Law Professor Lawrence Lessig, author and marketing
guru
Guy Kawasaki, and Internet Privacy Attorney Ray Everett-Church.
"A lot of people mistakenly believe that with the new Federal anti-
spam law, which preempts state law, the states will no longer have a
stake
in fighting spam" said Anne P. Mitchell, Esq., President and Chief
Executive Officer of ISIPP. "However states can still bring their own
anti-spam actions under the new Federal law; states are still very much
in the game." ... more
NATIONAL "SPAM AND THE LAW" CONFERENCE ANNOUNCED
All-Star Lineup of Speakers to Explain Spam and the Laws of Sending,
Receiving Email
SAN FRANCISCO, CA - December 8, 2003 - The Institute for Spam and
Internet Public Policy ("ISIPP") announced today its national "Spam and
the Law" conference, to be held in San Francisco on January 22, 2004.
Featuring an impressive roster of speakers including Stanford Law
Professor Lawrence Lessig, computer and marketing guru Guy Kawasaki,
noted Internet attorney Jon Praed, Internet privacy expert Ray
Everett-Church, Federal Trade Commission attorney Brian Huseman, and
technology and law journalist Declan McCullagh, the conference is being
billed as the "must attend" event for those in the email sending and
receiving industries, including Internet service providers, online
publishers, spam-filtering companies, online marketers, and email
service providers.... more
INSTITUTE FOR SPAM AND INTERNET PUBLIC POLICY PRAISES,
ANALYZES NEW FEDERAL ANTI-SPAM LAW
ISIPP provides explanation and analysis of major aspects of new law
SAN FRANCISCO, CA - November 24, 2003 - The Institute for Spam and
Internet Public Policy ("ISIPP") today praised the United States
Congress for its efforts in getting passed a new landmark Federal
anti-spam law, expected to go to President Bush for signing later this
week.
"We all knew that a Federal law was inevitable, next session if not
this", explained Anne P. Mitchell, Esq., President of the Institute for
Spam and Internet Public Policy (ISIPP), a California think tank and
industry analysis organization focusing on the Internet and issues
related to spam. "That this bill was able to get through both the
Senate and the House in the timeframe which it did evidences a high
level of bipartisan cooperation and a keen focus on the issues and
concerns of an Internet industry and population mired in spam." Added
Mitchell "And of course it didn't hurt that the recently passed
California anti-spam law was nipping at their heels."... more
EMAIL DELIVERABILITY SUMMIT SUCCESSFULLY DELIVERS FOCUS, COOPERATION,
AND NEW INDUSTRY STANDARDS
Broad Support Among ISPs, Spam Filters, and Email Senders for New
Standards
SAN FRANCISCO, CA - September 17, 2003 - The Institute for Spam and
Internet Public Policy ("ISIPP") announced today that the Email
Deliverability Summit II which it sponsored yesterday in San Francisco
was a resounding success.
Bringing together the CEOs and other executive decision makers from
twenty top ISPs and spam filtering companies such as AOL, MSN,
RoadRunner, CloudMark, SpamAssassin, and Ironport, and twenty top email
senders including RappDigital Innovyx, SilverPop, YesMail, CheetahMail,
and Digital Impact, the Summit was observed to be the first group to
bring members of both the email sending and email receiving industries
together in a manner which facilitated cooperative problem-solving
regarding email deliverability... more
EMAIL DELIVERABILITY SUMMIT TO BE HELD TUESDAY AT CLARION HOTEL, SAN FRANCISCO AIRPORT
40 Executives from Top ISPs and Mailing Companies Sit
Down to Discuss Industry-Based Email Deliverability Solutions
SAN FRANCISCO, CA - September 15, 2003 - The Institute for Spam and
Internet Public Policy ("ISIPP") announced today that Email
Deliverability Summit II will be held on Tuesday, September 16th, at the
Clarion Hotel near San Francisco Airport.
"The response from the email sending and email receiving communities has
been fantastic," said Anne P. Mitchell, Esq., co-Chair of Summit II,
and President and CEO of ISIPP, one of the sponsors of the Summit. "We
have executive level decision-makers from every single major national
ISP, except one, and also from several others, both national and
international, as well as from most of the major spam filtering
companies."... more
EMAIL SENDERS AND RECEIVERS SIT DOWN TO TALK
AT SECOND EMAIL DELIVERABILITY SUMMIT
40 Top Industry Decision-Makers Set to Discuss Email Policy and
Practices
PALO ALTO, CA - September 9, 2003 - The Institute for Spam and Internet
Public Policy ("ISIPP") announced today that Email Deliverability Summit
II will be held on Tuesday, September 16th, at an undisclosed location
near San Francisco Airport.
"This is the promised follow-up to our original Email Deliverability
Summit which was held in July," said Anne P. Mitchell, Esq., co-Chair of
the Summit, and President and CEO of ISIPP, one of the sponsors of the
Summit. "Summit I was wildly successful, and we will be presenting the
resulting recommendations regarding permission requirements, mailing
list maintenance, and sender-receiver communications to the larger group
on September 16th."... more
ANNE MITCHELL LEAVES HABEAS, MOVES TO INSTITUTE FOR SPAM
AND INTERNET PUBLIC POLICY
Ex-Habeas CEO Sets Sights on Spam, Email Deliverability, and
Legislation
PALO ALTO, CA - August 21, 2003 - Anti-spam attorney Anne P. Mitchell
has left Habeas, the assured email deliverability company which she
helped to found, and has stepped into a leadership role at the Institute
for Spam and Internet Public Policy ("ISIPP").
"While it is very tough for me to walk away from a company which I
helped to found, and spent the last year of my life helping to grow, it
was the right thing to do," explained Mitchell. "The board advised me
that they were replacing me with a new CEO, with a different background and
focus, and asked me to stay on as senior strategist. However, while I
am phenomenally proud of all that we have accomplished in the past year,
it is unlikely that I would have been comfortable with any new direction
which the company may take, and this would have been frustrating for all
concerned. Working with ISIPP is a much better fit for me at this
stage, and I'm incredibly excited about this opportunity."... more
