How It Works
Here’s how SuretyMail Email Reputation Certification and Accreditation works:
After we process your application, and accept you into the SuretyMail program, we put the IP addresses through which you send your email into our system, which tells ISPs, spam filters, and mail servers that you are a SuretyMail certified sender, and that the email that you send is wanted email, and not spam. And that your email should be delivered to the inbox, not the junk folder.
To get more technical, we put your IP addresses into our DNS zones (you can think of them as databases), and ISPs, spam filters, and mail servers check our DNS zones of SuretyMail accredited senders, in real-time.
Here is how that works: ISPs, spam filters, and mail server software note the IP address that each and every email comes from, and checks it against the IP addresses that are in our zones. The presence of your IP address in our zones of SuretyMail accredited senders tells that ISP, spam filter or mail server “Hey, these are good senders.”
And all of this is done without you having to lift a finger! This is why you don’t have to switch how you send your email in order to get the SuretyMail advantage!
Now that you understand how SuretyMail certification works, check out our wicked cool real-time maps of all of the ISPs, spam filters, and mail servers that are checking our zones right now for the IP addresses of our senders! In fact, if you send email, they are checking for you - which is why you are missing out if you’re not in there.