SuretyMail Email Reputation Certification

 

ISIPP News – 2006 Archives

SECRETS TO EMAIL DELIVERABILITY REVEALED BY ISIPP

SuretyMail provider releases book revealing how to increase email deliverability and avoid the junk folder.

San Francisco, CA (PRWEB) July 10, 2006 — The Institute for Spam and Internet Public Policy (ISIPP), providers of the SuretyMail email accreditation service, has released a new book guaranteed to help email marketers and other volume email senders to increase their email deliverability.

“The Email Deliverability Handbook: Getting Legitimate Email Delivered in a Spam-Filtered World” is authored by ISIPP’s president and CEO, Anne P. Mitchell, and goes on sale to the general public on Tuesday.

Plummeting email deliverability rates are a problem which plagues even the most diligent of email senders in an ever-escalating war against spam. In order to trap the maximum amount of spam, ISPs and spam filters must err on the side of caution, and consequently a lot of legitimate email is accidentally tagged as spam, and delivered to the junk folder instead of the inbox.

With a money-back guarantee, “The Email Deliverability Handbook” promises to help any legitimate email sender to avoid the junk folder and improve the delivery rate of their email.

“Accreditation with an email accreditation service such as SuretyMail is critical, but only part of the solution,” explains Mitchell. “Many of the most important steps to ensure high email deliverability must be taken before the email is ever sent. It is this information that “The Email Deliverability Handbook” provides, along with clear, easy-to-follow instructions and examples.”

Mitchell, a long-time veteran of the email delivery wars, is one of the original anti-spam experts. Prior to running ISIPP she founded Habeas, one of the very first email deliverability companies, and before that was Director of Legal and Public Affairs for MAPS, the original anti-spam blacklist and first commercial anti-spam company.

“I’ve seen the issue from both sides, and so I know what both email marketers, and ISPs and spam filters, want. More importantly, I know how to get legitimate email delivered.”

And “The Email Deliverability Handbook: Getting Legitimate Email Delivered in a Spam-Filtered World” is already garnering rave reviews from the experts.

“This is THE email deliverability resource manual for marketers and techies to get permission-based email delivered. The one and only complete best practices guide for marketers and techies on the subject of email deliverability,” said Tom Kulzer, CEO of email delivery monitoring company Delivery Monitor. Kulzer, also a principle in AWeber, one of the largest email marketing auto-responder companies, added “It contains the most complete set of email deliverability tips I’ve ever seen gathered in one place.”

“Email gone astray can spell disaster for lawyers and their clients. Attorneys, their staff and especially the IT departments of law firms, would do well to read and take to heart the concise information presented by a true expert in this field. The small cost will be repaid over and over. The information makes good sense and recommendations are efficient to implement,” observed Russell Waters, Chairman of the Practicing Attorneys Liability Management Society, Inc., and CounselCounsel.com.

“The Email Deliverability Handbook: Getting Legitimate Email Delivered in a Spam-Filtered World” goes on sale to the general public on Tuesday, July 11th, and may be purchased through ISIPP.


ISIPP ADDS EMAIL DELIVERY MONITORING TO SERVICE OFFERINGS

Email Deliverability Leaders Partner to Deliver Maximum Advantage to Email Senders

PHILADELPHIA, PA and SAN FRANCISCO, CA – May 24, 2006
– Delivery Monitor and the Institute for Spam and Internet Public Policy (ISIPP) announced today a partnership to benefit email senders across the country, and of all sizes.

The partnership between Delivery Monitor, a subsidiary of email service provider Aweber, and SuretyMail, ISIPP’s email accreditation service, allows email senders such as email marketers, email service providers, and their customers, to track in real time which email they send is getting delivered to the inbox, and which to the junk or spam folder. Both companies provide services to improve delivery and reduce the amount of misdirected email, and the partnership brings together a full-service suite of services for email senders.

“The combination of SuretyMail’s email accreditation and Delivery Monitor’s email delivery monitoring provides a 1-2 punch which pushes email delivery rates for legitimate email through the roof,” explained Anne Mitchell, CEO of ISIPP.

As the war against spam wages, email senders are finding that their legitimate, permission-based email often ends up a casualty. While ISPs estimate that 80-90% of email they receive is spam, legitimate email senders find that as much as 10 to 20% or more of their requested email ends up being mistakenly diverted to the spam folder, or even deleted before the recipient ever sees it. And consumers waiting to receive that email often have no idea why they have not received it.

“It’s a lose-lose situation,” explained Tom Kulzer, CEO of Delivery Monitor and parent company Aweber. “However, by using our exclusive state-of-the-art processes and algorithms, we are able to both track your email delivery at all of the major ISPs to let you know immediately if you are having a problem, and also to notify you instantly if you end listed on one of the industry email blacklists. And now with the partnership with ISIPP’s SuretyMail, if you are having a problem, we can help you fix it.”

“Today’s email senders need to be keenly aware of whether and where their email is being delivered. They can no longer assume that all of their email is getting through – because it isn’t,” said Mitchell. “And that’s where Delivery Monitor comes in. Then they need to take steps to help get their legitimate email back into the inbox. And that’s where SuretyMail email accreditation comes in.”

Both ISIPP and Delivery Monitor pride themselves on working with and being affordable for email senders of all sizes, while still enabling some of the best delivery rates in the industry. “Even with providing the superlative service that they do, the Delivery Monitor price point is still a fraction of that charged by any other delivery monitoring service in the industry, and it’s even lower for our SuretyMail customers under the partnership agreement,” explained Mitchell. “Prior to now, such full service monitoring for less than $80.00 a month was unheard of!”

“Delivery Monitor enables businesses with important opt-in email campaigns to accurately measure and track deliverability issues at an affordable price and without long sales cycles and contracts,” explained Kulzer. And through our partnership with ISIPP, our customers can now avail themselves of the finest deliverability services as well as monitoring services. Likewise, our services are available to SuretyMail accredited senders at a discount off our already reasonable rates.”

“This was a match made in email deliverability heaven,” added Mitchell. “Now senders big and small can get one-stop shopping, with top notch deliverability and monitoring services from the experts, and at the best rates in the industry.” Existing customers of ISIPP and Delivery Monitor can take advantage of the special partnership rates effective Monday, May 29th. New customers will automatically qualify for both services.

For more information about Delivery Monitor see http://www.DeliveryMonitor.com

For more information about ISIPP’s SuretyMail email accreditation services, see http://www.SuretyMail.com

About Delivery Monitor

Delivery Monitor is a privately held corporation headquartered in Philadelphia, PA. Delivery Monitor helps email senders track and identify email deliverability issues. For more information see http://www.DeliveryMonitor.com



ISIPP ANNOUNCES MAJOR CUSTOMER UPTAKE FOR EMAIL ACCREDITATION PROGRAM AS ACCREDITED EMAILS CROSS THE 1 BILLION MARK

More Than 1.5 Billion Emails a Month Bear ISIPP Accreditation as Fortune 500, Wine Industry Signs On

SAN FRANCISCO, CA – February 13, 2006
– The Institute for Spam and Internet Public Policy (ISIPP) announced today that the volume of email sent with ISIPP Email Sender Accreditation has reached more than 1.5 billion pieces of email a month, and includes such new customers as Global IntelliSystems, email service provider to Fortune 500 companies; Inertia Beverage Group, email service provider to the wine industry; and AttainResponse, an email service provider specializing in video communications.

“Obviously we’re very pleased with the growth,” said Anne P. Mitchell, President and CEO of ISIPP. “But more importantly, we’re pleased that the email sending industry has realized the value that we provide, and that ISPs and spam filters are recognizing that ISIPP accreditation means email that they can trust.”

Explained John Brogan, CEO of GlobalIntelliSystems, “As an email service provider to many Fortune 500 companies, we understand how important a business’ email relationship with its customers is, and how critical best email practices are to maintaining that relationship. But even with best practices, email delivery is by no means assured these days. Accreditation with ISIPP has measurably improved our customers’ delivery experience, and open rates have at least doubled and in some cases tripled. ISIPP has by far the smartest and most responsive email senders accreditation service going.”

The ISIPP Email Senders Accreditation Program is the only program that works by allowing ISPs and spam filters to determine not only that an email sender is accredited with ISIPP, but what their email practices are, in real-time. This translates to higher satisfaction for both email receivers and email senders, as email which is wanted can be safely delivered, while email which is spam can be more readily differentiated.

“Serving the wine industry’s email marketing needs, we take very seriously the need to adhere to emailing best practices. Working with ISIPP’s Email Senders Accreditation Program allows us to let ISPs know that we are committed to those best practices, and to protect our sending customers’ sterling email reputations,” explained Paul Mabray, CEO of Inertia Beverage Group.

Added Wade Weston, President and Founder of AttainResponse, “As a newly launching email service provider specializing in video communications, we knew that it was important that we do it right, out of the box. Because our customers are sending rich media to the inbox, it was critical that we be able to let ISPs know that this is legitimate, requested email. ISIPP’s Email Senders Accreditation Program allows us to do that with the highest degree of deliverability for the least amount of hassle.”

In addition to helping email senders to achieve some of the highest email delivery rates available, ISIPP offers the lowest fees of any email accreditation or reputation service, making the program accessible to even small email publishers and senders, and the only money-back guarantee in the industry.


SECRETS TO EMAIL DELIVERABILITY REVEALED BY ISIPP

SuretyMail provider releases book revealing how to increase email deliverability and avoid the junk folder.

San Francisco, CA (PRWEB) July 10, 2006 — The Institute for Spam and Internet Public Policy (ISIPP), providers of the SuretyMail email accreditation service, has released a new book guaranteed to help email marketers and other volume email senders to increase their email deliverability.

“The Email Deliverability Handbook: Getting Legitimate Email Delivered in a Spam-Filtered World” is authored by ISIPP’s president and CEO, Anne P. Mitchell, and goes on sale to the general public on Tuesday.

Plummeting email deliverability rates are a problem which plagues even the most diligent of email senders in an ever-escalating war against spam. In order to trap the maximum amount of spam, ISPs and spam filters must err on the side of caution, and consequently a lot of legitimate email is accidentally tagged as spam, and delivered to the junk folder instead of the inbox.

With a money-back guarantee, “The Email Deliverability Handbook” promises to help any legitimate email sender to avoid the junk folder and improve the delivery rate of their email.

“Accreditation with an email accreditation service such as SuretyMail is critical, but only part of the solution,” explains Mitchell. “Many of the most important steps to ensure high email deliverability must be taken before the email is ever sent. It is this information that “The Email Deliverability Handbook” provides, along with clear, easy-to-follow instructions and examples.”

Mitchell, a long-time veteran of the email delivery wars, is one of the original anti-spam experts. Prior to running ISIPP she founded Habeas, one of the very first email deliverability companies, and before that was Director of Legal and Public Affairs for MAPS, the original anti-spam blacklist and first commercial anti-spam company.

“I’ve seen the issue from both sides, and so I know what both email marketers, and ISPs and spam filters, want. More importantly, I know how to get legitimate email delivered.”

And “The Email Deliverability Handbook: Getting Legitimate Email Delivered in a Spam-Filtered World” is already garnering rave reviews from the experts.

“This is THE email deliverability resource manual for marketers and techies to get permission-based email delivered. The one and only complete best practices guide for marketers and techies on the subject of email deliverability,” said Tom Kulzer, CEO of email delivery monitoring company Delivery Monitor. Kulzer, also a principle in AWeber, one of the largest email marketing auto-responder companies, added “It contains the most complete set of email deliverability tips I’ve ever seen gathered in one place.”

“Email gone astray can spell disaster for lawyers and their clients. Attorneys, their staff and especially the IT departments of law firms, would do well to read and take to heart the concise information presented by a true expert in this field. The small cost will be repaid over and over. The information makes good sense and recommendations are efficient to implement,” observed Russell Waters, Chairman of the Practicing Attorneys Liability Management Society, Inc., and CounselCounsel.com.

“The Email Deliverability Handbook: Getting Legitimate Email Delivered in a Spam-Filtered World” goes on sale to the general public on Tuesday, July 11th, and may be purchased through ISIPP.


ISIPP ADDS EMAIL DELIVERY MONITORING TO SERVICE OFFERINGS

Email Deliverability Leaders Partner to Deliver Maximum Advantage to Email Senders

PHILADELPHIA, PA and SAN FRANCISCO, CA – May 24, 2006 – Delivery Monitor and the Institute for Spam and Internet Public Policy (ISIPP) announced today a partnership to benefit email senders across the country, and of all sizes.

The partnership between Delivery Monitor, a subsidiary of email service provider Aweber, and SuretyMail, ISIPP’s email accreditation service, allows email senders such as email marketers, email service providers, and their customers, to track in real time which email they send is getting delivered to the inbox, and which to the junk or spam folder. Both companies provide services to improve delivery and reduce the amount of misdirected email, and the partnership brings together a full-service suite of services for email senders.

“The combination of SuretyMail’s email accreditation and Delivery Monitor’s email delivery monitoring provides a 1-2 punch which pushes email delivery rates for legitimate email through the roof,” explained Anne Mitchell, CEO of ISIPP.

As the war against spam wages, email senders are finding that their legitimate, permission-based email often ends up a casualty. While ISPs estimate that 80-90% of email they receive is spam, legitimate email senders find that as much as 10 to 20% or more of their requested email ends up being mistakenly diverted to the spam folder, or even deleted before the recipient ever sees it. And consumers waiting to receive that email often have no idea why they have not received it.

“It’s a lose-lose situation,” explained Tom Kulzer, CEO of Delivery Monitor and parent company Aweber. “However, by using our exclusive state-of-the-art processes and algorithms, we are able to both track your email delivery at all of the major ISPs to let you know immediately if you are having a problem, and also to notify you instantly if you end listed on one of the industry email blacklists. And now with the partnership with ISIPP’s SuretyMail, if you are having a problem, we can help you fix it.”

“Today’s email senders need to be keenly aware of whether and where their email is being delivered. They can no longer assume that all of their email is getting through – because it isn’t,” said Mitchell. “And that’s where Delivery Monitor comes in. Then they need to take steps to help get their legitimate email back into the inbox. And that’s where SuretyMail email accreditation comes in.”

Both ISIPP and Delivery Monitor pride themselves on working with and being affordable for email senders of all sizes, while still enabling some of the best delivery rates in the industry. “Even with providing the superlative service that they do, the Delivery Monitor price point is still a fraction of that charged by any other delivery monitoring service in the industry, and it’s even lower for our SuretyMail customers under the partnership agreement,” explained Mitchell. “Prior to now, such full service monitoring for less than $80.00 a month was unheard of!”

“Delivery Monitor enables businesses with important opt-in email campaigns to accurately measure and track deliverability issues at an affordable price and without long sales cycles and contracts,” explained Kulzer. And through our partnership with ISIPP, our customers can now avail themselves of the finest deliverability services as well as monitoring services. Likewise, our services are available to SuretyMail accredited senders at a discount off our already reasonable rates.”

“This was a match made in email deliverability heaven,” added Mitchell. “Now senders big and small can get one-stop shopping, with top notch deliverability and monitoring services from the experts, and at the best rates in the industry.” Existing customers of ISIPP and Delivery Monitor can take advantage of the special partnership rates effective Monday, May 29th. New customers will automatically qualify for both services.

For more information about Delivery Monitor see http://www.DeliveryMonitor.com

For more information about ISIPP’s SuretyMail email accreditation services, see http://www.SuretyMail.com



About Delivery Monitor

Delivery Monitor is a privately held corporation headquartered in Philadelphia, PA. Delivery Monitor helps email senders track and identify email deliverability issues. For more information see http://www.DeliveryMonitor.com


ISIPP ANNOUNCES MAJOR CUSTOMER UPTAKE FOR EMAIL ACCREDITATION PROGRAM AS ACCREDITED EMAILS CROSS THE 1 BILLION MARK

More Than 1.5 Billion Emails a Month Bear ISIPP Accreditation as Fortune 500, Wine Industry Signs On

SAN FRANCISCO, CA – February 13, 2006 – The Institute for Spam and Internet Public Policy (ISIPP) announced today that the volume of email sent with ISIPP Email Sender Accreditation has reached more than 1.5 billion pieces of email a month, and includes such new customers as Global IntelliSystems, email service provider to Fortune 500 companies; Inertia Beverage Group, email service provider to the wine industry; and AttainResponse, an email service provider specializing in video communications.

“Obviously we’re very pleased with the growth,” said Anne P. Mitchell, President and CEO of ISIPP. “But more importantly, we’re pleased that the email sending industry has realized the value that we provide, and that ISPs and spam filters are recognizing that ISIPP accreditation means email that they can trust.”

Explained John Brogan, CEO of GlobalIntelliSystems, “As an email service provider to many Fortune 500 companies, we understand how important a business’ email relationship with its customers is, and how critical best email practices are to maintaining that relationship. But even with best practices, email delivery is by no means assured these days. Accreditation with ISIPP has measurably improved our customers’ delivery experience, and open rates have at least doubled and in some cases tripled. ISIPP has by far the smartest and most responsive email senders accreditation service going.”

The ISIPP Email Senders Accreditation Program is the only program that works by allowing ISPs and spam filters to determine not only that an email sender is accredited with ISIPP, but what their email practices are, in real-time. This translates to higher satisfaction for both email receivers and email senders, as email which is wanted can be safely delivered, while email which is spam can be more readily differentiated.

“Serving the wine industry’s email marketing needs, we take very seriously the need to adhere to emailing best practices. Working with ISIPP’s Email Senders Accreditation Program allows us to let ISPs know that we are committed to those best practices, and to protect our sending customers’ sterling email reputations,” explained Paul Mabray, CEO of Inertia Beverage Group.

Added Wade Weston, President and Founder of AttainResponse, “As a newly launching email service provider specializing in video communications, we knew that it was important that we do it right, out of the box. Because our customers are sending rich media to the inbox, it was critical that we be able to let ISPs know that this is legitimate, requested email. ISIPP’s Email Senders Accreditation Program allows us to do that with the highest degree of deliverability for the least amount of hassle.”

In addition to helping email senders to achieve some of the highest email delivery rates available, ISIPP offers the lowest fees of any email accreditation or reputation service, making the program accessible to even small email publishers and senders, and the only money-back guarantee in the industry.


SECRETS TO EMAIL DELIVERABILITY REVEALED BY ISIPP

SuretyMail provider releases book revealing how to increase email deliverability and avoid the junk folder.

San Francisco, CA (PRWEB) July 10, 2006
— The Institute for Spam and Internet Public Policy (ISIPP), providers of the SuretyMail email accreditation service, has released a new book guaranteed to help email marketers and other volume email senders to increase their email deliverability.

“The Email Deliverability Handbook: Getting Legitimate Email Delivered in a Spam-Filtered World” is authored by ISIPP’s president and CEO, Anne P. Mitchell, and goes on sale to the general public on Tuesday.

Plummeting email deliverability rates are a problem which plagues even the most diligent of email senders in an ever-escalating war against spam. In order to trap the maximum amount of spam, ISPs and spam filters must err on the side of caution, and consequently a lot of legitimate email is accidentally tagged as spam, and delivered to the junk folder instead of the inbox.

With a money-back guarantee, “The Email Deliverability Handbook” promises to help any legitimate email sender to avoid the junk folder and improve the delivery rate of their email.

“Accreditation with an email accreditation service such as SuretyMail is critical, but only part of the solution,” explains Mitchell. “Many of the most important steps to ensure high email deliverability must be taken before the email is ever sent. It is this information that “The Email Deliverability Handbook” provides, along with clear, easy-to-follow instructions and examples.”

Mitchell, a long-time veteran of the email delivery wars, is one of the original anti-spam experts. Prior to running ISIPP she founded Habeas, one of the very first email deliverability companies, and before that was Director of Legal and Public Affairs for MAPS, the original anti-spam blacklist and first commercial anti-spam company.

“I’ve seen the issue from both sides, and so I know what both email marketers, and ISPs and spam filters, want. More importantly, I know how to get legitimate email delivered.”

And “The Email Deliverability Handbook: Getting Legitimate Email Delivered in a Spam-Filtered World” is already garnering rave reviews from the experts.

“This is THE email deliverability resource manual for marketers and techies to get permission-based email delivered. The one and only complete best practices guide for marketers and techies on the subject of email deliverability,” said Tom Kulzer, CEO of email delivery monitoring company Delivery Monitor. Kulzer, also a principle in AWeber, one of the largest email marketing auto-responder companies, added “It contains the most complete set of email deliverability tips I’ve ever seen gathered in one place.”

“Email gone astray can spell disaster for lawyers and their clients. Attorneys, their staff and especially the IT departments of law firms, would do well to read and take to heart the concise information presented by a true expert in this field. The small cost will be repaid over and over. The information makes good sense and recommendations are efficient to implement,” observed Russell Waters, Chairman of the Practicing Attorneys Liability Management Society, Inc., and CounselCounsel.com.

“The Email Deliverability Handbook: Getting Legitimate Email Delivered in a Spam-Filtered World” goes on sale to the general public on Tuesday, July 11th, and may be purchased through ISIPP.


ISIPP ADDS EMAIL DELIVERY MONITORING TO SERVICE OFFERINGS

Email Deliverability Leaders Partner to Deliver Maximum Advantage to Email Senders

PHILADELPHIA, PA and SAN FRANCISCO, CA – May 24, 2006 – Delivery Monitor and the Institute for Spam and Internet Public Policy (ISIPP) announced today a partnership to benefit email senders across the country, and of all sizes.

The partnership between Delivery Monitor, a subsidiary of email service provider Aweber, and SuretyMail, ISIPP’s email accreditation service, allows email senders such as email marketers, email service providers, and their customers, to track in real time which email they send is getting delivered to the inbox, and which to the junk or spam folder. Both companies provide services to improve delivery and reduce the amount of misdirected email, and the partnership brings together a full-service suite of services for email senders.

“The combination of SuretyMail’s email accreditation and Delivery Monitor’s email delivery monitoring provides a 1-2 punch which pushes email delivery rates for legitimate email through the roof,” explained Anne Mitchell, CEO of ISIPP.

As the war against spam wages, email senders are finding that their legitimate, permission-based email often ends up a casualty. While ISPs estimate that 80-90% of email they receive is spam, legitimate email senders find that as much as 10 to 20% or more of their requested email ends up being mistakenly diverted to the spam folder, or even deleted before the recipient ever sees it. And consumers waiting to receive that email often have no idea why they have not received it.

“It’s a lose-lose situation,” explained Tom Kulzer, CEO of Delivery Monitor and parent company Aweber. “However, by using our exclusive state-of-the-art processes and algorithms, we are able to both track your email delivery at all of the major ISPs to let you know immediately if you are having a problem, and also to notify you instantly if you end listed on one of the industry email blacklists. And now with the partnership with ISIPP’s SuretyMail, if you are having a problem, we can help you fix it.”

“Today’s email senders need to be keenly aware of whether and where their email is being delivered. They can no longer assume that all of their email is getting through – because it isn’t,” said Mitchell. “And that’s where Delivery Monitor comes in. Then they need to take steps to help get their legitimate email back into the inbox. And that’s where SuretyMail email accreditation comes in.”

Both ISIPP and Delivery Monitor pride themselves on working with and being affordable for email senders of all sizes, while still enabling some of the best delivery rates in the industry. “Even with providing the superlative service that they do, the Delivery Monitor price point is still a fraction of that charged by any other delivery monitoring service in the industry, and it’s even lower for our SuretyMail customers under the partnership agreement,” explained Mitchell. “Prior to now, such full service monitoring for less than $80.00 a month was unheard of!”

“Delivery Monitor enables businesses with important opt-in email campaigns to accurately measure and track deliverability issues at an affordable price and without long sales cycles and contracts,” explained Kulzer. And through our partnership with ISIPP, our customers can now avail themselves of the finest deliverability services as well as monitoring services. Likewise, our services are available to SuretyMail accredited senders at a discount off our already reasonable rates.”

“This was a match made in email deliverability heaven,” added Mitchell. “Now senders big and small can get one-stop shopping, with top notch deliverability and monitoring services from the experts, and at the best rates in the industry.” Existing customers of ISIPP and Delivery Monitor can take advantage of the special partnership rates effective Monday, May 29th. New customers will automatically qualify for both services.

For more information about Delivery Monitor see http://www.DeliveryMonitor.com

For more information about ISIPP’s SuretyMail email accreditation services, see http://www.SuretyMail.com

About Delivery Monitor

Delivery Monitor is a privately held corporation headquartered in Philadelphia, PA. Delivery Monitor helps email senders track and identify email deliverability issues. For more information see http://www.DeliveryMonitor.com


ISIPP ANNOUNCES MAJOR CUSTOMER UPTAKE FOR EMAIL ACCREDITATION PROGRAM AS ACCREDITED EMAILS CROSS THE 1 BILLION MARK

More Than 1.5 Billion Emails a Month Bear ISIPP Accreditation as Fortune 500, Wine Industry Signs On

SAN FRANCISCO, CA – February 13, 2006 – The Institute for Spam and Internet Public Policy (ISIPP) announced today that the volume of email sent with ISIPP Email Sender Accreditation has reached more than 1.5 billion pieces of email a month, and includes such new customers as Global IntelliSystems, email service provider to Fortune 500 companies; Inertia Beverage Group, email service provider to the wine industry; and AttainResponse, an email service provider specializing in video communications.

“Obviously we’re very pleased with the growth,” said Anne P. Mitchell, President and CEO of ISIPP. “But more importantly, we’re pleased that the email sending industry has realized the value that we provide, and that ISPs and spam filters are recognizing that ISIPP accreditation means email that they can trust.”

Explained John Brogan, CEO of GlobalIntelliSystems, “As an email service provider to many Fortune 500 companies, we understand how important a business’ email relationship with its customers is, and how critical best email practices are to maintaining that relationship. But even with best practices, email delivery is by no means assured these days. Accreditation with ISIPP has measurably improved our customers’ delivery experience, and open rates have at least doubled and in some cases tripled. ISIPP has by far the smartest and most responsive email senders accreditation service going.”

The ISIPP Email Senders Accreditation Program is the only program that works by allowing ISPs and spam filters to determine not only that an email sender is accredited with ISIPP, but what their email practices are, in real-time. This translates to higher satisfaction for both email receivers and email senders, as email which is wanted can be safely delivered, while email which is spam can be more readily differentiated.

“Serving the wine industry’s email marketing needs, we take very seriously the need to adhere to emailing best practices. Working with ISIPP’s Email Senders Accreditation Program allows us to let ISPs know that we are committed to those best practices, and to protect our sending customers’ sterling email reputations,” explained Paul Mabray, CEO of Inertia Beverage Group.

Added Wade Weston, President and Founder of AttainResponse, “As a newly launching email service provider specializing in video communications, we knew that it was important that we do it right, out of the box. Because our customers are sending rich media to the inbox, it was critical that we be able to let ISPs know that this is legitimate, requested email. ISIPP’s Email Senders Accreditation Program allows us to do that with the highest degree of deliverability for the least amount of hassle.”

In addition to helping email senders to achieve some of the highest email delivery rates available, ISIPP offers the lowest fees of any email accreditation or reputation service, making the program accessible to even small email publishers and senders, and the only money-back guarantee in the industry.

For more information about the ISIPP Email Senders Accreditation Program see http://www.isipp.com/.

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