ISIPP News: ISIPP Unveils New Companion Email Sender Accreditation Program
ISIPP UNVEILS NEW COMPANION EMAILSENDERS ACCREDITATION PROGRAM
New Program Offered for Email Senders Transactional and Corporate Email
SAN FRANCISCO, CA - August 29, 2005 - The Institute for Spam and
Internet Public Policy (ISIPP) has announced a new companion program
to its popular Email Senders Accreditation program. The new program,
called the Email Senders Accreditation Companion Program, is geared
especially for commercial email senders who send their marketing or
advertising campaigns or other bulk mailings out through an Email
Service Provider (ESP), but who would also like to have their
transactional email and corporate communications accredited.
ISIPP's Email Senders Accreditation Program, which also goes by the
nickname "IADB" for the 'ISIPP Accreditation Database', provides
accredited senders' information to ISPs, spam filters, and other email
receivers, who use the information to help them make email processing
and delivery decisions. Email senders who are accredited through
ISIPP enjoy some of the highest email delivery rates available, in a
time when legitimate commercial email is increasingly being
erroneously filtered as 'spam'.
"What we have found is that many email senders who are already using
one of our accredited email service providers for their direct mail
campaigns also want to be able to have their transactional email and
regular day-to-day email communications accredited, as even these
messages are not always making it into the inbox. And these are the
messages that are the most likely to be mission-critical, such as
messages containing confirmations, instructions or requests which are
on a deadline," explained Anne Mitchell, President and CEO of ISIPP.
"The Companion Program was developed at the request of email senders
who wanted become accredited with ISIPP and have the same benefits of
accreditation for their main email communications as they are already
enjoying for their bulk mailings through their ISIPP-accredited ESPs,"
added Mitchell. "We've had a very enthusiastic response to the
program, and customers who now have their transactional and corporate
email accredited with us include MarketingSherpa and Lockergnome."
The Companion Program is open to any email sender who uses the
services of any of ISIPP's accredited ESPs, which include ExactTarget,
e-Dialog, Innovyx, ConstantContact, Informz, and Aweber. Email
senders who don't use one of these email service providers, or who
service their own mass mailings in-house, are also encouraged to
contact ISIPP.
"Not everyone can take advantage of the Companion Program, but they
may well qualify for our primary Email Senders Accreditation Program,"
explained Mitchell. "We have lots of email senders accredited through
us who do their own mailings, including CNet, Date.com, and
IndieWire."
"With our Email Senders Accreditation Program's affordable pricing,
month-to-month service with no time commitment, and money-back
guarantee, we truly offer something for everyone, from the mom and pop
newsletter all the way up to the largest email senders," she added.
