ISIPP News: ISIPP Reveals Secrets of Email Deliverability with New Email
Deliverability Handbook
SECRETS TO EMAIL DELIVERABILITY REVEALED BY ISIPP
SuretyMail provider releases book revealing how to increase email deliverability
and avoid the junk folder.
San Francisco, CA (PRWEB) July 10, 2006 -- The Institute for Spam and Internet
Public Policy (ISIPP), providers of the SuretyMail email accreditation service,
has released a new book guaranteed to help email marketers and other volume
email senders to increase their email deliverability.
"The Email Deliverability Handbook: Getting Legitimate Email Delivered in a
Spam-Filtered World" is authored by ISIPP's president and CEO, Anne P. Mitchell,
and goes on sale to the general public on Tuesday.
Plummeting email deliverability rates are a problem which plagues even the most
diligent of email senders in an ever-escalating war against spam. In order to
trap the maximum amount of spam, ISPs and spam filters must err on the side of
caution, and consequently a lot of legitimate email is accidentally tagged as
spam, and delivered to the junk folder instead of the inbox.
With a money-back guarantee, "The Email Deliverability Handbook" promises to
help any legitimate email sender to avoid the junk folder and improve the
delivery rate of their email.
"Accreditation with an email accreditation service such as SuretyMail is
critical, but only part of the solution," explains Mitchell. "Many of the most
important steps to ensure high email deliverability must be taken before the
email is ever sent. It is this information that "The Email Deliverability
Handbook" provides, along with clear, easy-to-follow instructions and examples."
Mitchell, a long-time veteran of the email delivery wars, is one of the original
anti-spam experts. Prior to running ISIPP she founded Habeas, one of the very
first email deliverability companies, and before that was Director of Legal and
Public Affairs for MAPS, the original anti-spam blacklist and first commercial
anti-spam company.
"I've seen the issue from both sides, and so I know what both email marketers,
and ISPs and spam filters, want. More importantly, I know how to get legitimate
email delivered."
And "The Email Deliverability Handbook: Getting Legitimate Email Delivered in a
Spam-Filtered World" is already garnering rave reviews from the experts.
"This is THE email deliverability resource manual for marketers and techies to
get permission-based email delivered. The one and only complete best practices
guide for marketers and techies on the subject of email deliverability," said
Tom Kulzer, CEO of email delivery monitoring company Delivery Monitor. Kulzer,
also a principle in AWeber, one of the largest email marketing auto-responder
companies, added "It contains the most complete set of email deliverability tips
I've ever seen gathered in one place."
"Email gone astray can spell disaster for lawyers and their clients. Attorneys,
their staff and especially the IT departments of law firms, would do well to
read and take to heart the concise information presented by a true expert in
this field. The small cost will be repaid over and over. The information makes
good sense and recommendations are efficient to implement," observed Russell
Waters, Chairman of the Practicing Attorneys Liability Management Society, Inc.,
and CounselCounsel.com.
"The Email Deliverability Handbook: Getting Legitimate Email Delivered in a
Spam-Filtered World" goes on sale to the general public on Tuesday, July 11th,
and may be purchased through ISIPP.
