ISIPP News: ISIPP ADDS EMAIL DELIVERY MONITORING TO SERVICE OFFERINGS
ISIPP ADDS EMAIL DELIVERY MONITORING TO SERVICE OFFERINGS
Email Deliverability Leaders Partner to Deliver Maximum Advantage to
Email Senders
PHILADELPHIA, PA and SAN FRANCISCO, CA - May 24, 2006 - Delivery
Monitor and the Institute for Spam and Internet Public Policy (ISIPP)
announced today a partnership to benefit email senders across the
country, and of all sizes.
The partnership between Delivery Monitor, a subsidiary of email service
provider Aweber, and SuretyMail, ISIPP's email accreditation service,
allows email senders such as email marketers, email service providers,
and their customers, to track in real time which email they send is
getting delivered to the inbox, and which to the junk or spam folder.
Both companies provide services to improve delivery and reduce the
amount of misdirected email, and the partnership brings together a
full-service suite of services for email senders.
"The combination of SuretyMail's email accreditation and Delivery
Monitor's email delivery monitoring provides a 1-2 punch which pushes
email delivery rates for legitimate email through the roof," explained
Anne Mitchell, CEO of ISIPP.
As the war against spam wages, email senders are finding that their
legitimate, permission-based email often ends up a casualty. While
ISPs estimate that 80-90% of email they receive is spam, legitimate
email senders find that as much as 10 to 20% or more of their requested
email ends up being mistakenly diverted to the spam folder, or even
deleted before the recipient ever sees it. And consumers waiting to
receive that email often have no idea why they have not received it.
"It's a lose-lose situation," explained Tom Kulzer, CEO of Delivery
Monitor and parent company Aweber. "However, by using our exclusive
state-of-the-art processes and algorithms, we are able to both track
your email delivery at all of the major ISPs to let you know
immediately if you are having a problem, and also to notify you
instantly if you end listed on one of the industry email blacklists.
And now with the partnership with ISIPP's SuretyMail, if you are having
a problem, we can help you fix it."
"Today's email senders need to be keenly aware of whether and where
their email is being delivered. They can no longer assume that all of
their email is getting through - because it isn't," said Mitchell.
"And that's where Delivery Monitor comes in. Then they need to take
steps to help get their legitimate email back into the inbox. And
that's where SuretyMail email accreditation comes in."
Both ISIPP and Delivery Monitor pride themselves on working with and
being affordable for email senders of all sizes, while still enabling
some of the best delivery rates in the industry. "Even with providing
the superlative service that they do, the Delivery Monitor price point
is still a fraction of that charged by any other delivery monitoring
service in the industry, and it's even lower for our SuretyMail
customers under the partnership agreement," explained Mitchell. "Prior
to now, such full service monitoring for less than $80.00 a month was
unheard of!"
"Delivery Monitor enables businesses with important opt-in email
campaigns to accurately measure and track deliverability issues at an
affordable price and without long sales cycles and contracts,"
explained Kulzer. And through our partnership with ISIPP, our customers
can now avail themselves of the finest deliverability services as well
as monitoring services. Likewise, our services are available to
SuretyMail accredited senders at a discount off our already reasonable
rates."
"This was a match made in email deliverability heaven," added Mitchell.
"Now senders big and small can get one-stop shopping, with top notch
deliverability and monitoring services from the experts, and at the
best rates in the industry."
Existing customers of ISIPP and Delivery Monitor can take advantage of
the special partnership rates effective Monday, May 29th. New
customers will automatically qualify for both services.
For more information about Delivery Monitor see
http://www.DeliveryMonitor.com
For more information about ISIPP's SuretyMail email accreditation
services, see http://www.SuretyMail.com
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About Delivery Monitor
Delivery Monitor is a privately held corporation headquartered in
Philadelphia, PA. Delivery Monitor helps email senders track and
identify email deliverability issues. For more information see
http://www.DeliveryMonitor.com
