ISIPP News: ISIPP and I-COP Create a Partnership That Delivers
INSTITUTE FOR SPAM AND INTERNET PUBLIC POLICY, AND INTERNATIONAL
COUNCIL OF ONLINE PROFESSIONALS CREATE A PARTNERSHIP THAT DELIVERS
Online Publishers Get Credit Where Credit is Due With Email Accreditation Program
SAN FRANCISCO, CA - October 25, 2004 - The Institute for Spam and
Internet Public Policy (ISIPP) and the International Council of Online
Professionals (iCop) announced today a partnership designed to bring
to online small business professionals and publishers the same levels
of visibility, accountability and email deliverability as their larger
corporate colleagues.
Through the partnership, iCop's membership, consisting of nearly 650
online small businesses and publishers, will be able to participate in
ISIPP's email accreditation program, the ISIPP Accreditation Database
(IADB). Emailers listed with IADB are able to declare their email
sending policies, and receive a score based on how ethically they run
their email lists and avoid sending spam. Internet service providers,
spam filters, and other email receivers check email coming from a
given sender against the IADB to determine the profile of the sender
and the email they send.
"We have every manner of business included among our members,"
explained jl scott, ph.d, Executive Director of iCop. "We have
bookkeepers, consumer protection agencies, financial services,
entertainers, realtors, travel agents, gift shops, and everything in
between. As diverse as they are, the one thing which they all have in
common is that they are small businesses operating in the online
marketplace, and when they have email deliverability issues their
voices just aren't heard. This partnership is going to change all that."
Members of iCop, after passing iCop's own accreditation check, will be
able to participate in ISIPP's IADB at a special partnership rate
especially designed for small businesses, and to gain all of the
advantages of email accreditation enjoyed by larger email service
bureaus and online marketers. Email publishers already participating
in ISIPP's program include Informz, aWeber, Innovyx, Get Response,
Lockergnome, MacJournals, and e-Dialog.
According to ISIPP CEO and President Anne P. Mitchell, Esq., smaller
online publishers and small businesses have traditionally been
overlooked and are largely missing from the email deliverability
discussions which has been taking place among ISPs, spam filters, and
large email senders in the past year. "We completely understand the
frustration of the smaller online business owner, and most especially
newsletter publishers. Most deliverability and whitelisting programs
out there are simply priced out of their reach and, quite frankly,
could not care less about their needs. When we brought our IADB
online we went out of our way to create participation levels which
were accessible to online publishers, and we are delighted to work
with iCop to assist with small business email deliverability, and to
help bring a voice to their membership in the online dialogue."
Added scott "Our entire raison d'etre is to advocate for and represent
our online small business professionals with the highest standards of
ethics. We are very pleased to be able to provide this partnership to
our members.
