EMAIL DELIVERABILITY SUMMIT SUCCESSFULLY DELIVERS FOCUS, COOPERATION,
AND NEW INDUSTRY STANDARDS
Broad Support Among ISPs, Spam Filters, and Email Senders for New
Standards
SAN FRANCISCO, CA - September 17, 2003 - The Institute for Spam and
Internet Public Policy ("ISIPP") announced today that the Email
Deliverability Summit II which it sponsored yesterday in San Francisco
was a resounding success.
Bringing together the CEOs and other executive decision makers from
twenty top ISPs and spam filtering companies such as AOL, MSN,
RoadRunner, CloudMark, SpamAssassin, and Ironport, and twenty top email
senders including RappDigital Innovyx, SilverPop, YesMail, CheetahMail,
and Digital Impact, the Summit was observed to be the first group to
bring members of both the email sending and email receiving industries
together in a manner which facilitated cooperative problem-solving
regarding email deliverability.
"Even though we had more than three times the number of people as at
Summit I, the level of focus and cooperation was just as high. It was
absolutely incredible," explained Anne P. Mitchell, Esq., CEO and
President of the Institute for Spam and Internet Public Policy, and
co-Chair of the Summit.
"The Summit was the most productive event of its sort that I've ever
attended," said George Bilbrey, Vice President and General Manager of
Deliverability Services for ReturnPath. "It provided both senders and
receivers a set of concrete steps they could take to improve the
deliverability of the legitimate mail that end users want."
"The Summit was a tremendous success," agreed Kevin George, Vice
President of Operations for SilverPop, and one of the organizers of the
Summit. "It was a unique opportunity to have many of the brightest
minds in the industry together in one room with the common goal of
solving the issues of false positives and improving deliverability rates
for legitimate e-mail, while helping receiving systems to be able to
distinguish good mail from bad in order to help them in their efforts
against spam."
Organized by Mitchell, co-Chair Ian Oxman, Vice President of Email
Consulting for RappDigital, and George, Summit II carried forward the
work of the first Email Deliverability Summit held in July of this year,
presenting and recommending new industry standards to both the sending
and receiving industries.
"A total of five new industry standards were presented at Summit II,"
said Mitchell, "and all five received broad support and commitment from
those in attendance. Many of those present at the first Summit have
already implemented these standards, and many more committed to doing
so."
The standards presented at Summit II related to bounce handling,
unsubscribe requests, publication of email permissions requirements, and
communication between the sending and receiving industries. With
respect to the last, ISIPP debuted its new EDDB (Email Deliverability
Database), the result of a collaboration among Summit I attendees.
"I think everyone present found out what we realized at the first
meeting, that we're all focused on the customer experience, and have far
more in common than we thought," said Summit veteran Derek Harding, CTO
of RappDigital Innovyx. "For perhaps the first time in history the
email senders, spam filter companies and the major ISPs, partners and
competitors, rivals and
friends, sat at one table and talked honestly and openly about the
issues we face and what can be done to address those issues. Not just in
a theoretical way but in a practical, "what can we do right now",
manner."
Traveling from India to attend the Summit, Suresh Ramasubramanian,
Security and Antispam Operations Manager for ISP Outblaze Limited,
congratulated ISIPP and all of the Summit attendees "for what turned
out to be a highly interesting, frank and open discussion of issues that
concern both senders and receivers of email - the issues that will make
email remain a usable communication tool, and drag it out of the morass
of spam into which it is slowly sinking."
"That was the most energizing meeting I have been to in a long time,"
added Laura Atkins, CEO of Word to the Wise, a deliverability
consultancy to both the sending and receiving industries. "It was
amazing to watch the dynamics in the room -- that everyone who was there
was able to put aside their corporate competitiveness and work for
the good of everyone. And not just everyone in the room, but looking
forward and understanding that this impacts everyone -- each group deeply
understood that it was the end user, their experience and their
mailbox that we were talking about. Everything was focused on making
sure they, the end users, have the best possible online experience."
For a detail of the standards presented at Summit II, and information
about EDDB, see http://www.isipp.com.
Full text of release which includes additional quotes and list of
attendees available here.
About the Institute for Spam and Internet Public Policy
The Institute for Spam and Internet Public Policy (ISIPP) is a privately
held corporation headquartered in the heart of California's Silicon
Valley. ISIPP's advisors provide expert analysis and consulting
services to legislators, governmental and regulatory agencies, industry
leaders, educational institutions, and the press. Founded in 2003 and
privately funded, ISIPP sponsors such industry policy and working groups
as the Email Management Roundtable, and the Email Deliverability Summit,
and conferences such as the 2004 Spam and the Law conference. For more
information see http://www.isipp.com
The names of actual companies and products mentioned herein may be the
trademarks or copyrights of their respective owners.
EMAIL DELIVERABILITY SUMMIT TO BE HELD TUESDAY AT CLARION HOTEL, SAN FRANCISCO AIRPORT
40 Executives from Top ISPs and Mailing Companies Sit
Down to Discuss Industry-Based Email Deliverability Solutions
SAN FRANCISCO, CA - September 15, 2003 - The Institute for Spam and
Internet Public Policy ("ISIPP") announced today that Email
Deliverability Summit II will be held on Tuesday, September 16th, at the
Clarion Hotel near San Francisco Airport.
"The response from the email sending and email receiving communities has
been fantastic," said Anne P. Mitchell, Esq., co-Chair of Summit II,
and President and CEO of ISIPP, one of the sponsors of the Summit. "We
have executive level decision-makers from every single major national
ISP, except one, and also from several others, both national and
international, as well as from most of the major spam filtering
companies."
"Nearly all of the major permission-based email service providers are
attending," added Ian Oxman, Vice President of Email Consulting for
RappDigital Innovyx, and co-Chair of Summit II. "The response has been
overwhelming; everybody wants to be part of creating a solution to
ensure that legitimate, wanted email gets delivered, while spam does
not."
As with Summit I, Summit II is by invitation only, and will be attended
by 40 CEOs or other executive decision-makers from the email sending and
receiving industries. The agenda includes recommendations regarding the
processes of both sending and receiving legitimate email, and the
formation of a formal cross-industry group addressing the issues of
deliverability of legitimate email.
"The level of cooperation has been very encouraging; the recommendations
alone will
have a major impact in easing the strain spam has placed on delivering
legitimate email,"
said Kevin George, Vice President of Operations for Silverpop, and one
of the presenters
at the Summit.
About the Institute for Spam and Internet Public Policy
The Institute for Spam and Internet Public Policy (ISIPP) is a privately
held corporation headquartered in the heart of California's Silicon
Valley. ISIPP's advisors provide expert analysis and consulting
services to legislators, governmental and regulatory agencies, industry
leaders, educational institutions, and the press. Founded in 2003 and
privately funded, ISIPP sponsors such industry policy and working groups
as the Email Management Roundtable, and the Email Deliverability Summit,
and conferences such as the 2004 Spam and the Law conference. For more
information see http://www.isipp.com
EMAIL SENDERS AND RECEIVERS SIT DOWN TO TALK
AT SECOND EMAIL DELIVERABILITY SUMMIT
40 Top Industry Decision-Makers Set to Discuss Email Policy and
Practices
PALO ALTO, CA - September 9, 2003 - The Institute for Spam and Internet
Public Policy ("ISIPP") announced today that Email Deliverability Summit
II will be held on Tuesday, September 16th, at an undisclosed location
near San Francisco Airport.
"This is the promised follow-up to our original Email Deliverability
Summit which was held in July," said Anne P. Mitchell, Esq., co-Chair of
the Summit, and President and CEO of ISIPP, one of the sponsors of the
Summit. "Summit I was wildly successful, and we will be presenting the
resulting recommendations regarding permission requirements, mailing
list maintenance, and sender-receiver communications to the larger group
on September 16th."
As with Summit I, Summit II is by invitation only, and will be attended
by 40 CEOs or other executive decision-makers from the email sending and
receiving industries. Summit I was attended by twelve industry leaders,
including RoadRunner, Mail-Filters, YesMail and CheetahMail. While the
list of attendees for Summit II has not yet been made public, it
includes several national-level ISPs, spam-filtering companies, and key
email service bureaus and online marketing companies.
"We definitely have a forward momentum going here," said Ian Oxman, Vice
President of Email Consulting for RappDigital Innovyx, and co-Chair of
the Summits. "In addition to the three recommendations which we will be
making to the attending industries, we will be announcing the formation
of a formal cross-industry group to follow through with and expand on
the groundwork we laid at the original Summit. With both senders and
receivers on board, and working together, we can at last really address
and deal with issues such as email deliverability and spam."
About the Institute for Spam and Internet Public Policy
The Institute for Spam and Internet Public Policy (ISIPP) is a privately
held corporation headquartered in the heart of California's Silicon
Valley. ISIPP's advisors provide expert analysis and consulting
services to legislators, governmental and regulatory agencies, industry
leaders, educational institutions, and the press. Founded in 2003 and
privately funded, ISIPP sponsors such industry policy and working groups
as the Email Management Roundtable, and the Email Deliverability Summit,
and conferences such as the 2004 Spam and the Law conference. For more
information see http://www.isipp.com
ANNE MITCHELL LEAVES HABEAS, MOVES TO INSTITUTE FOR SPAM
AND INTERNET PUBLIC POLICY
Ex-Habeas CEO Sets Sights on Spam, Email Deliverability, and
Legislation
PALO ALTO, CA - August 21, 2003 - Anti-spam attorney Anne P. Mitchell
has left Habeas, the assured email deliverability company which she
helped to found, and has stepped into a leadership role at the Institute
for Spam and Internet Public Policy ("ISIPP").
"While it is very tough for me to walk away from a company which I
helped to found, and spent the last year of my life helping to grow, it
was the right thing to do," explained Mitchell. "The board advised me
that they were replacing me with a new CEO, with a different background and
focus, and asked me to stay on as senior strategist. However, while I
am phenomenally proud of all that we have accomplished in the past year,
it is unlikely that I would have been comfortable with any new direction
which the company may take, and this would have been frustrating for all
concerned. Working with ISIPP is a much better fit for me at this
stage, and I'm incredibly excited about this opportunity."
"In the year since it first opened its doors, Habeas has become an
industry leader in the assured e-mail delivery space," said Tony
Basoglu, Chief Technical Officer for Outblaze Limited. "Habeas's efforts have been
both innovative and well-received, in large part owing to Anne Mitchell's
reputation and steadfast approach in securing the company's position in the industry."
Mitchell, who has provided advice to both state and Federal legislators
on anti-spam policy and legislation, has taken the lead as President and
CEO of the Institute for Spam and Internet Public Policy, a privately
funded think tank and consultancy firm. ISIPP provides policy and
procedure analysis and advice to both the public and private sectors,
including legislators, regulatory agencies, email marketers, and ISPs.
"We have assembled an amazing group of expert advisors in Internet,
email, and spam policies and procedures, including Internet expert and
author John Levine, the California ISP Association's Mike Jackman, and
Internet intellectual property attorney Mike Grow," said Mitchell, founder
of the Email Management Roundtable and co-Chair of last month's Email
Deliverability Summit. "If you have questions relating to spam or email
policy, we're the ones to talk to."
