Email Academy – The Sessions
Everything you need to know to get your email marketing, newsletters,
and other email delivered to the inbox.
This package contains five basic modules, four of which include an audio portion. The Email Academy package also includes a copy of the most recent edition of the Email Deliverability Handbook (a $79.00 value).
Email Academy Syllabus
Module #1: Hello, I’m your customer
Email address acquisition, setting and anticipating customer expectations,
monitoring and tracking user actions, scheduling, optimizing your list to
make it as responsive as can be.
Module #2: The Good
Best practices, whitelisting, and accreditation.
Module #3: The Bad
Blacklists and spam filters and black holes, oh my!
Module #4: The Ugly
Authentication (rDNS, SPF, DKIM, and DMARC), IPv6,
technical formatting issues, content, and HTML versus text.
Module #5: Do. There is no try.
CAN-SPAM and CASL compliance,handling complaints, unsubscribes,
and user retention.
*NOTE: You will notice that the mp3 audio files included are from live audio, because we believe that the direct information, along with interaction from those with questions, is a great way to supplement written material. It’s like sitting in on a live class! You will also notice that with one or more of the audio sessions, the actual class starts a few minutes in to the file (in fact for Module 3, Blacklists, it starts at about the 15 minute mark owing to a glitch with the recording equipment – for that one we actually restarted the whole class so that you don’t miss anything!)
Your Email Academy package contains everything you need to not only troubleshoot and fix most email deliverability problems, but also to bring your email delivery – and even your open rates – to new heights!