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Best Email Practices ISP-Specific Email Deliverability Information Spam Filter-Specific Email Deliverability Information Email Marketers' Corner How to Build Mailing Lists That Get Delivered Why Affiliate Marketing Causes Problems for Email Senders How to Reconfirm Your Mailing Lists to Maximize Deliverability While Minimizing Attrition |
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How To Look Like A SpammerBecause it is so frustrating to have your legitimate email blocked or delivered to the junk folder - and because it can mean losing money - many legitimate mailers resort to tricks and tactics which they think will help them get around blocks and spam filtering. And sometimes it does, for a short while. But then, because these are the same tricks that spammers use, and for the same reasons, they end up looking just like spammers to the ISPs and spam filters, and so end up in hotter deliverability water than they were to start with. Here is a list of what not to do when your email is not getting delivered to the inbox: |