Well, the run for President is continuing to heat up and, like any good campaign strategy, the candidates are integrating email marketing into their overall plan. But did you know that political email has an exemption where politicians can grab email addresses from voter registrations and spam them all they want with immunity? What does this mean for you?
The first true marketing email did not arrive until 1978, when a company called DEC (which became part of Compaq, now HP) sent an invitation to the product launch of a new machine to all addresses in the ARPANET directory on the USA’s West Coast. They were heavily criticized for the act, which broke the ARPANET appropriate use policy, and everyone else was reminded of the rule.
We've heard a lot about whitelisting and blacklisting, but many are unfamiliar with the term "greylisting" and, to a lesser extent, "rate limiting." Greylisting and rate limiting are two additional but lesser used methods which some ISPs may employ to attempt to deal with spam and/or a sudden influx of bulk email.
While we know that there are obvious missteps to avoid when ensuring that your email is not marked as spam, there are some commonly overlooked practices, or lack thereof, that can still cause a legitimate email to be marked as such. One of the biggest mistakes that a well-intentioned organization can make is to not properly manage new subscribers.
Email marketing firm Silverpop, released study results about the efficacy of email campaigns. Silverpop took a look at emails that were sent during 2011 and the first quarter of 2012. The email messages analyzed were sent by Silverpop's clients, by over 1,100 different brands. They looked at several different types of email messages, including transactional messages, promotional emails, content-based newsletters, and notifications. The data that they found pertaining to click-through rates, open rates and unsusubscribe rates were very informative.
We wanted to do a mid-year check-in to remind you to make sure that your emailing practices are staying in tip-top shape, and that your email marketing campaigns were minding their p's and q's to ensure maximum deliverability.
Well, it was bound to happen. As Olympics frenzy ramps-up, so do spammers. Olympic-mania has inspired a fresh crop of spam scams, aimed at parting unsuspecting email recipients with their money. The London 2012 games website has warned against a couple of different scams, including offers of fake tickets to the games and spam emails encouraging recipients to give personal information in exchange for the release of prize winnings.
Grum is the third-largest botnet in the world, sending out about 18 billion spam emails per day. Grum was brought to its virtual knees this week when security researchers put enough pressure on Internet service providers (ISPs) to take Grum’s servers in the Netherlands, Russia, Ukraine and Panama offline. This shutdown created a massive decrease in the number of Grum IP addresses sending spam, from 120,000 IP addresses, to a little over 21,500.
We throw the term “CAN-SPAM” around a lot, and you may even hear it from time […]
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