We are often asked by volume email senders just why we urge people to use confirmed opt-in (or "double opt-in") whenever possible. After all, they know that they are being ethical and only adding to their mailing lists people whom they believe really want their mailings. Why should they have to go through the added "hassle" of using confirmed opt-in? Here's why.
If you are not sure about the exact definitions of the various levels of opt-in when it comes to building email marketing lists or other types of email lists, here is a quick review of what each of them mean. Because there is some confusion about what each of them means, especially where one method of list-building may have more than one name, we've created this resource explaining the generally accepted definitions of Double Opt-In, Confirmed Opt-In (COI), Single Opt-In, Opt-In, Opt-Out, and Transactional email for you. These are the definitions that the inbox providers, ISPs, and spam filters use, and so it's important for you, as an email sender, to know them.
How many times have you received email that purports to be from a friend, or from someone with whom you do business, only to find out that you nearly got taken in by a fake? We here at ISIPP SuretyMail are offering email users an exciting opportunity to take part in the testing of a new browser add-on that will help to protect you against such spoofing.
Today I want to let you know about another free resource that we offer to the general public along with our customers: a free tool that allows you to determine whether your reverse DNS (rDNS) is set up properly.
The results of a recent survey released by eROI show that a shocking almost 20% of email marketers don't bother to track their open rates and click-through rates (CTR).
If you either send or receive email in the course of business - and you probably do if you're reading this - then you need to have a written email archiving and email retention policy. And at least as importantly, you need to follow it. Religiously.
We at ISIPP SuretyMail are always striving to do the absolute best by our customers and future customers. As part of that ongoing effort, we are very pleased to announce our new SuretyMail Customer Ambassador program.
RKG Games has recently joined the ISIPP family of SuretyMail accredited email senders. We asked RKG's Chief Operating Officer, Jason Kay, what lead them to seek email accreditation, and to choose SuretyMail.