As we have mentioned in other articles on GDPR compliance, GDPR specifically prohibits the automated profiling of individuals, including of their online identifiers or locations, which means that it is a violation of GDPR to note, in an automated fashion, from what region in the world they are surfing over to your website.
GDPR (the EU General Data Protection Regulation) requires, among many other things, that there be a contract between any data controller and data processor that covers "the subject-matter and duration of the processing, the nature and purpose of the processing, the type of personal data and categories of data subjects and the obligations and rights of the controller."
Last week we discussed how GDPR affects data you have collected before GDPR went into effect (GDPR goes into effect on May 25, 2018). But what about the case where you have data acquired from a particular individual before GDPR went into affect, and then that individual provides you with additional data after GDPR is in effect? That is the subject of this article.
We've been asked "What is a 'data controller' or a 'data processor' under GDPR?" And "How is a GDPR data processor different from a GDPR data controller?? And even "Can a company be both a data processor and a data controller at the same time under the EU General Data Protection Regulation?" Here are the answers.
You may be wondering whether GDPR governs the handling of personal data which you collected before GDPR went into effect on May 25, 2018. The answer is both 'yes' and 'no'.
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The EU's General Data Protection Regulation (GDPR) goes into effect in just a few short weeks - May 25, 2018. GDPR applies to any business that collects any personal information data about individuals. Personally identifiable data includes things from which identity can be derived, such as, for example, an IP address.
Digital marketing solutions provider Vendasta recently did research on which gets not just better deliverability, but better traction in terms of response: plain text email or HTML email? Their conclusion may surprise you!
If you are already using Google's Gmail Postmaster Tools, guess what! You can share read-only access to this valuable data! (If you aren't already signed up for Gmail Postmaster Tools, see our tutorial on how to sign up for Google's Gmail Postmaster Tools.) There are any number of reasons that you might want to give someone else access to your data; here at SuretyMail we use it to review our customers' inboxing versus spam-foldering at Gmail so that we can help them fix anything that may be causing them to not achieve the best inboxing possible.
If you are a high volume sender, and you want some insight into what the people on the end of the Gmail addresses to which you send are doing (and you should), then it's a really good idea to sign up for Google's Gmail Postmaster Tools. Here's how (and also where to find the Gmail Postmaster Tools dashboard).
In case you aren't aware, July 1, 2017 is the cutoff for the "transitional period" of the Canadian anti-spam law (CASL). What this means for you as either a Canada-based email sender - or in some situations even a non-Canada-based email sender sending email to Canada-based addresses - is that it is the end of the grace period during you may be excused for any email address on your mailing lists not having provided express consent, or the implied consent under the very limited exceptions to express consent.
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