Mailchimp has just announced a brand new Shopify integration. Now you may be wondering "Wait a minute, hasn't Mailchimp integrated with Shopify all along?" The answer is that Mailchimp used to have a Shopify integration, but they had discontinued it. In fact, Mailchimp left Shopify 2 1/2 years ago when, in 2019, Mailchimp and Shopify had a rather public and unamicable divorce.
Conventional wisdom says that personalizing your email marketing subject lines, such as putting someone's first name in the subject line using tags or other automations, increases the open rate for that email marketing. That may not be the case any longer.
We have received a lot of frantic messages and emails ever since Apple announced their new Mail Privacy Protection and Hide My Email features. Here's why we think that you don't need to worry about them too much, most specifically as they relate to tracking open rates.
We get asked "Why is my email going to the junk or spam folder?" all the time. Here is one of the most comment reasons that email gets sent to the junk folder, and what to do about it.
Did you know that your mailing list's MR is way more important than LS (List Size)? In fact, MR is one of the most important, if not the most important, metric of all. Not familiar with 'MR'? Read on!
As we have mentioned in other articles on GDPR compliance, GDPR specifically prohibits the automated profiling of individuals, including of their online identifiers or locations, which means that it is a violation of GDPR to note, in an automated fashion, from what region in the world they are surfing over to your website.
GDPR (the EU General Data Protection Regulation) requires, among many other things, that there be a contract between any data controller and data processor that covers "the subject-matter and duration of the processing, the nature and purpose of the processing, the type of personal data and categories of data subjects and the obligations and rights of the controller."
Last week we discussed how GDPR affects data you have collected before GDPR went into effect (GDPR goes into effect on May 25, 2018). But what about the case where you have data acquired from a particular individual before GDPR went into affect, and then that individual provides you with additional data after GDPR is in effect? That is the subject of this article.
We've been asked "What is a 'data controller' or a 'data processor' under GDPR?" And "How is a GDPR data processor different from a GDPR data controller?? And even "Can a company be both a data processor and a data controller at the same time under the EU General Data Protection Regulation?" Here are the answers.