You may be wondering whether GDPR governs the handling of personal data which you collected before GDPR went into effect on May 25, 2018. The answer is both 'yes' and 'no'.
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The EU's General Data Protection Regulation (GDPR) goes into effect in just a few short weeks - May 25, 2018. GDPR applies to any business that collects any personal information data about individuals. Personally identifiable data includes things from which identity can be derived, such as, for example, an IP address.
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Digital marketing solutions provider Vendasta recently did research on which gets not just better deliverability, but better traction in terms of response: plain text email or HTML email? Their conclusion may surprise you!
If you are already using Google's Gmail Postmaster Tools, guess what! You can share read-only access to this valuable data! (If you aren't already signed up for Gmail Postmaster Tools, see our tutorial on how to sign up for Google's Gmail Postmaster Tools.) There are any number of reasons that you might want to give someone else access to your data; here at SuretyMail we use it to review our customers' inboxing versus spam-foldering at Gmail so that we can help them fix anything that may be causing them to not achieve the best inboxing possible.
If you are a high volume sender, and you want some insight into what the people on the end of the Gmail addresses to which you send are doing (and you should), then it's a really good idea to sign up for Google's Gmail Postmaster Tools. Here's how (and also where to find the Gmail Postmaster Tools dashboard).
In case you aren't aware, July 1, 2017 is the cutoff for the "transitional period" of the Canadian anti-spam law (CASL). What this means for you as either a Canada-based email sender - or in some situations even a non-Canada-based email sender sending email to Canada-based addresses - is that it is the end of the grace period during you may be excused for any email address on your mailing lists not having provided express consent, or the implied consent under the very limited exceptions to express consent.
ISIPP is very proud to announce that our SuretyMail offering has received the award for Best Software Company in Santa Clara, 2017. This Best of Santa Clara Award is an honor bestowed on companies by the the Santa Clara Award Program.
At long last it is possible to sign up for a Yahoo Feedback Loop (FBL)! And we encourage you to do so!
We've touched on this briefly before, but I think that it's time to make it crystal clear: ISPs do not have to accept and deliver email - any email - your email - even if it isn't spam.
Did you know that setting up an automated "I'm out of the office" vacation auto responder message can hurt your email deliverability? In fact, there are a few different ways that those automatic vacation reply messages can hurt your email delivery, and for that reason, we advise you not to use them at all or, if you must, to use them very carefully.
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