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We talk a lot about email opt-in here, and you may be wondering "what is a good opt-in definition" or "what is the definition of confirmed opt-in" or even "how does double opt-in work?" (We get all of those questions.) If you are not sure about the exact definition of opt-in when it comes to building email marketing lists or other types of email lists, or the definition of spam, here is a quick review of what each of them mean.
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Today I want to let you know about another free resource that we offer to the general public along with our customers: a free tool that allows you to determine whether your reverse DNS (rDNS) is set up properly.
The results of a recent survey released by eROI show that a shocking almost 20% of email marketers don't bother to track their open rates and click-through rates (CTR).
What a great way to start the week – getting to announce our newest service: our […]
How to Create the Perfect Lead Magnet that Won't Hurt Your Deliverability
If you are in business online you must have an email retention policy (ERP), and your email archive must follow it (email archive meaning the storage of your email). If you either send or receive email in the course of business (and you probably do if you're reading this) then it's imperative to have a written email retention policy, which includes your email archiving policy. And at least as importantly, you need to follow it religiously.
We at ISIPP SuretyMail are always striving to do the absolute best by our customers and future customers. As part of that ongoing effort, we are very pleased to announce our new SuretyMail Customer Ambassador program.
RKG Games has recently joined the ISIPP family of SuretyMail accredited email senders. We asked RKG's Chief Operating Officer, Jason Kay, what lead them to seek email accreditation, and to choose SuretyMail.
Cox Communications has closed their Feedback Loop (FBL) program until further notice, meaning that they are no longer accepting applications to participate in their Feedback Loop program.
The Get to the Inbox email deliverability company has seen an almost explosive growth in email marketing and related industries despite a full-blown recession and an uncertain future for some of the world's largest industries such as the auto industry, mortgage companies and lenders, and wireless companies.
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Get to the Inbox by SuretyMail and MIS Sciences Corporation, providers of the eAlert® emergency public safety alerts system, have teamed up to provide an assured end-to-end delivery of emergency and safety email alerts to public transit users, schools, and users of county 911 networks.

We are ISIPP SuretyMail, the original certified sender program and email deliverability service. Learn more here
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