RoadRunner has announced today that their new Feedback Loop (FBL) system is now open to the public. Their current (old) Feed back Loop service will be shut down on April 30, 2009. So if it's after April 30th, and you suddenly stopped receiving the Road Runner FBL, that's probably why.
GDPR and Generic Business Email Addresses
The title of this article, "Not all double- or confirmed opt-in requires a confirmation email" may seen at first like an oxymoron. But it's not.
InvestorDigs runs the InvestorLoft service, which caters to real estate investors. InvestorLoft is unique in that it allows real estate investors to search by any of equity, cash flow, or cap rate. Legitimate email that relates to the real estate industry is often mis-identified as "spam", and so those working within the real estate industry often have email deliverability problems. As such, InvestorDigs turned to our SuretyMail solution to help ensure that their InvestorLoft email gets to the inbox.
GDPR and Generic Business Email Addresses
It's always nice when an independent third-party study substantiates what we've been saying all along. In this case, a study by Harris Interactive on behalf of Merkle (the database marketing people) has found that between 73 to 75% of people hit "unsubscribe" because either they feel that they are getting email from you too often, or that it is not relevant, or both.
We've had a lot of you ask us for sample reports from our Feedback Loop Reports (FBL Reports) service, so that you can see what the reports look like. In a nutshell, our FBL Reports service monitors all of your feedback loops, so that you don't have to, and compiles them into an easy-to-read, plain English report for you each day. Here are the sample reports.
GDPR and Generic Business Email Addresses
I recently had the pleasure of working with journalist Karen Bannen, on an article that she was doing for BtoB Online. Karen interviewed both myself and R. Dave Lewis for the piece, in which she distilled down to their essence 5 ways to improve your email deliverability.
GDPR and Generic Business Email Addresses
It's important not to confuse email marketing best practices, and email best practices in general, with email "common practices". In fact, this can be a very dangerous, slippery slope on which to pin your email deliverability and indeed your email reputation. In fact at one point in time there was a meme going around suggesting exactly that, that it's "important to follow email marketing common practices." No, no, NO! To suggest that best practices aren't really best practices, but only 'common practices', reduces them to "not necessarily required" practices.
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Many email senders are reluctant to move existings lists to a confirmed opt-in (sometimes called "double opt-in") model for fear of losing many of their existing users, and reducing the size of their mailing lists. When called upon to confirm or reconfirm a mailing list - say, for example, when moving their mailing list to a new email service provider (ESP) - they balk, and will even go to a second tier ESP that doesn't require reconfirmation. The reason is always the same: "We don't want to lose a portion of our users." But what these senders overlook is that they actually will improve - sometimes dramatically improve - the responsiveness of their mailing lists - and the financial return that they receive from those lists. In fact, we have the email deliverability white paper to prove it.
Want to know why Postini is tagging your email as spam, and putting it in their quarantine?
We have an invitation for all of your email deliverability professionals. In fact, I announced this yesterday on Twitter, and was asked "What's an email deliverability professional?" Which is why there is a need for email deliverability forums - a forum specifically for email deliverability professionals.

We are ISIPP SuretyMail, the original certified sender program and email deliverability service. Learn more here
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