About the New Requirements for Sending Email to Google and Yahoo Taking Effect in 2024
We recently had one of our email accreditation customers ask us whether we would contact all of the blacklists listed at on a particular site on their behalf, because the site listed their IP address' reputation with these blacklists as "neutral".
Often the way that you find out that a user's email address is no longer valid is that you get a bounce back ("user not found"). But sometimes a user will switch email addresses, and they will actually try to notify you. What do you do then?
About the New Requirements for Sending Email to Google and Yahoo Taking Effect in 2024
Do not use a noreply email address in the email you send out; just don't do it. Don't send out email with a noreply email address as the 'from' email address, don't send out email from an address that can't accept replies, just don't go near any type of noreply email address at all. Besides being the opposite of best practices, think about what happens if you reply to a noreply email. When someone to whom you send email doesn't notice the noreply email address from which you sent the email, they will reply and either get a bounce (frustrating) or get no response (also frustrating). And if they do notice the noreply email address, that on its own will frustrate them. Why would you want to frustrate your customers, leads, or others to whom you are sending email? But beyond that, there are important technical reasons to not use noreply email addresses. Here they are.
We recently had a customer contact us to ask us whether a particular vendor's Permission Pass system was legitimate, because to them it seemed to cross the line. Smart customer! Because, in fact, this particular vendor (no, I'm not going to name them) is not only conducting Permission Pass in the completely wrong way - but in a way that would be sure to have gotten our customer in hot water with the ISPs and spam filters!
Get to the Inbox by SuretyMail Email Deliverability Company Inbox Logo
Have you ever wondered what the majority of your users are using to read their email? The answer may surprise you - even stun you!
We have officially rolled out our Feedback Loop Reports service today, with its own spiffy section on our website, and we couldn't be prouder.
About the New Requirements for Sending Email to Google and Yahoo Taking Effect in 2024
Every so often we run into a sender who has a sense of entitlement - or even righteous indignation - about how an ISP should, must - even has to - accept their email. Whether because it's "requested" or opt-in or because it "complies with CAN-SPAM", the sender gets all in our face about how a given ISP has a responsiblity and duty to accept their email. Sometimes they even rant that it's required by {CAN-SPAM| tort law | the 1st Amendment | insert your favourite rant here}. Except, that's completely wrong.
About the New Requirements for Sending Email to Google and Yahoo Taking Effect in 2024
You'd think that by now people would understand that spam complaints impact your deliverability, both to the inbox and, ultimately, even to the inbox provider themselves. Yet we regularly get questions and comments, both in the course of our business day, and in casual conversation, which make clear that there is something that people just aren't grokking, so here it is, put as plainly and clearly as we can put it: If you get too many spam complaints YOUR EMAIL IS GOING TO START GOING TO THE JUNK FOLDER and may eventually be blocked. Period.
Disclaimers. Whether in email, print marketing, or contracts, who reads them? We'll tell you who reads email disclaimer language: spam filters. Email senders often put disclaimer language at the bottom of an email saying something like "You are receiving this email because you opted in and requested to receive it." Of course how often do you think a user sees a message that starts with "You have received this message because" and thinks "Oh! That's right, I did ask for this, so I won't mark it as spam!"? Less often than you might hope.
Get to the Inbox by SuretyMail email deliverability services logo
If you want to improve email deliverability it's important not to neglect how your email looks, including the formatting! We've talked more than once here about how not just your content, but even the formatting of your content, can make a big difference to your email deliverability. It can either improve email deliverability, or it can hinder it. It's something on which we cannot put too fine a point, as some people just don't get it, others don't believe it, and still others feel that it shouldn't matter, gosh darnnit, especially if their list building practices are kosher and their users really want their email.

We are ISIPP SuretyMail, the original certified sender program and email deliverability service. Learn more here
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Search in posts
Search in pages
Filter by Categories
Blocklists and Blacklists
Content Issues
Email Authentication
Email List Building
Feedback Loops
Mailing List Hygiene
Monitoring and Tracking
Opt-in Practices
Our News
Privacy & Email Laws
Sending Practices
SMS Marketing
Spam Complaints
Technical Stuff
The Industry
Need Help Getting to the Inbox?
If you need help getting out of the spam folder and into the inbox, we're here for you. Our deliverability services come with a personal touch, and we get results. That combination has created customer loyalty that's nearly unheard of. (testimonials)
Read what we'll do for you here.

Join our email community and get
How to Stay Out of the Spam Folder 
& How to Grow Your Email List free!

 Get to the Inbox by SuretyMail
The Original Email Deliverability Company

Free stuff!
Skip to content