AOL has announced today that their feedback loop will be switching over to the ARF format - only. This means that if you are an email sender of any volume, it's time for you to start being able to deal with ARF format spam reports if you aren't already.
We are often asked "Where can I buy email lists?" or "Where are free email lists for marketing?" and the answer is "all sorts of places".
It is never ok to repurpose someone's email address - especially by putting it on a mailing list - without their express permission. Even if it were ok (which it isn't), it will cause the recipient to mark your email as spam, and that in itself, when it happens enough, will cause your email to get blocked.
Here's a fun "what if" game, play along with us: What if the boss gave you $10,000 to improve your brand's email marketing ROI? How would you spend it? What would you do? Well, for us that was a no-brainer. But before we tell you how we would spend that $10k, and why, let's cover some basics.
Listen to Our Blogcast
- Iowa, Montana, Indiana, and Tennessee Join the Ranks of States with Email Opt-in Requirement in New Data Privacy Laws (Season 3 Episode 8)
- New Texas Data Privacy Law is Strict on Email Collection and Email Marketing (Season 3 Episode 7)
- The Value of a Political Email List: Ready for Ron (RFR) versus the FEC (Season 3 Episode 6)
- Who is Behind the Domain Kmail-lists? Here's Who (Season 3, Episode 5)
- Get a Great Return on SMS Marketing While Following SMS Marketing Laws and Best Practices (Season 3 Episode 6)