We were recently interviewed for and featured in Email Marketing Reports. The interviewer, Mark Brownlow, asked a very interesting question - one with which we have struggled ourselves. The question was, essentially, "Why, when you offer so much of a better value than the other accreditation and reputation services out there, do you have such a low profile? Why don't more people know about SuretyMail email accreditation?" It's an excellent question - here's the answer.
AOL has announced today that their feedback loop will be switching over to the ARF format - only. This means that if you are an email sender of any volume, it's time for you to start being able to deal with ARF format spam reports if you aren't already.
We are often asked "Where can I buy email lists?" or "Where are free email lists for marketing?" and the answer is "all sorts of places".
It is never ok to repurpose someone's email address - especially by putting it on a mailing list - without their express permission. Even if it were ok (which it isn't), it will cause the recipient to mark your email as spam, and that in itself, when it happens enough, will cause your email to get blocked.
What if your email marketing doesn't actually get to its destination? What if your little brand ambassador gets to the door of the inbox and.... access denied! All of that investment - the mail servers, the ESP, the time and money spent on the creative and content, the effort to strike just the right balance, and to represent your brand just so... all for naught, because the people to whom you are sending that email may never see it.
