In case you aren't aware, July 1, 2017 is the cutoff for the "transitional period" of the Canadian anti-spam law (CASL). What this means for you as either a Canada-based email sender - or in some situations even a non-Canada-based email sender sending email to Canada-based addresses - is that it is the end of the grace period during you may be excused for any email address on your mailing lists not having provided express consent, or the implied consent under the very limited exceptions to express consent.
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Recent Posts
- Don’t Use a Decoy Pass-through Email Domain Name – Here’s Why
- Why Compliance with the CAN-SPAM Act of 2003 Isn’t Enough
- The Ultimate Guide to How to Conduct a Successful ReEngagement Email Campaign with Example Case Study
- Why Open Rates are Still a Relevant and Very Important Metric to Monitor
- Let’s Play “Can I Use This List?”
Our Audio Blogcast for Those Who Prefer to Listen Rather Than Read
- A Glossary of Email Deliverability and Email Marketing Acronyms (Season 2, Episode 3)
- How to Revive, Warm Up, and Re-Engage an Old Mailing List without Getting Into Trouble (Season 2, Episode 2)
- Why You Should Have a Dedicated IP Address (Season 2, Episode 1)
- Why Having rDNS Set Up is So Critical to Good Email Deliverability (Season 1, Episode 13)
- How Using Confirmed Opt-in (Double Opt-in) Keeps You Out of Trouble (Episode 12)