In case you aren't aware, July 1, 2017 is the cutoff for the "transitional period" of the Canadian anti-spam law (CASL). What this means for you as either a Canada-based email sender - or in some situations even a non-Canada-based email sender sending email to Canada-based addresses - is that it is the end of the grace period during you may be excused for any email address on your mailing lists not having provided express consent, or the implied consent under the very limited exceptions to express consent.
- Words that Can Get Your Email in Trouble
- The Magic of Compounded Deliverability: Regular Email List Hygiene for Incredible Open and Engagement Rates! (Includes Case Study)
- This One-Click Unsubscribe Law is the #1 Email Law that People Get Horribly Wrong
- Will the Intuit Acquisition of Mailchimp Help or Hurt Mailchimp’s Brand?
- QWERTYUIOP: 50 Years Ago Ray Tomlinson Sent an Email
- How to Revive, Warm Up, and Re-Engage an Old Mailing List without Getting Into Trouble
- Why You Should Have a Dedicated IP Address
- Why Having rDNS Set Up is So Critical to Good Email Deliverability
- How Using Confirmed Opt-in (Double Opt-in) Keeps You Out of Trouble (Episode 12)
- Why All the Email Addresses You Send from Should Really Exist (Episode 11)