If you are already using Google's Gmail Postmaster Tools, guess what! You can share read-only access to this valuable data! (If you aren't already signed up for Gmail Postmaster Tools, see our tutorial on how to sign up for Google's Gmail Postmaster Tools.) There are any number of reasons that you might want to give someone else access to your data; here at SuretyMail we use it to review our customers' inboxing versus spam-foldering at Gmail so that we can help them fix anything that may be causing them to not achieve the best inboxing possible.
While Google's Gmail Feedback Loop (Gmail FBL) is intended primarily for high volume senders and ESPs, Google offers their Google Postmaster Tools (PMT) to everyone. Here are how to sign up for Google Postmaster Tools and the Gmail Feedback Loop. Even without taking advantage of the Gmail FBL (which only provides aggregate information anyway), Google Postmaster Tools give you a great deal of insight into what's going on with the email that you send to Gmail users. This is information you really need to monitor, so it's a really good idea to sign up for the Google Postmaster Tools. Here's how to sign up for Google Postmaster Tools, where to find the Google PMT dashboard, and also how to sign up for the Gmail Feedback Loop if you are a higher volume sender.
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