Did you know that there are a lot of regular words that can help push your email to the spam folder if everything else isn't squeaky clean? Remember George Carlin's "7 words you can't say on tv"? Well there are a whole lot more words that you can't say in email without risking your email being a candidate for further scrutiny and possibly going to the spam folder. In fact one of the things that is most surprising to many email senders is just how many words there are that, when in their email, and if their email doesn't otherwise adhere to best practices, can trip up the spam filters. They are even more surprised when they learn what some of those words are, because they are very common words, words that seem (and often are) innocent, and yet the spam filters will chew on them, and if your email contains enough of these words, or has these words along with some other factors, they will then spit your email out directly into the spam folder.