Let's play a game that we like to call "Can I Use This List?" or "Can I Put This Email Address on My List?". Here are fifteen scenarios in which someone may come across or into possession of somebody's email address, or a mailing list, and you have to decide whether or not it is ok to use the email address or list. Which ones are fair game to use? The answers may surprise you!
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Recent Posts
- The Ultimate Guide to How to Conduct a Successful ReEngagement Email Campaign with Example Case Study
- Why Open Rates are Still a Relevant and Very Important Metric to Monitor
- Let’s Play “Can I Use This List?”
- What do IBP, SPF, OPR, CTR, and Other Email Deliverability Acronyms and Email Marketing Acronyms Stand For? An Email Deliverability Glossary
- The Top 3 Things that Will Cause FTOs (Failure to Open) for a Mailing List
Our Audio Blogcast for Those Who Prefer to Listen Rather Than Read
- A Glossary of Email Deliverability and Email Marketing Acronyms (Season 2, Episode 3)
- How to Revive, Warm Up, and Re-Engage an Old Mailing List without Getting Into Trouble (Season 2, Episode 2)
- Why You Should Have a Dedicated IP Address (Season 2, Episode 1)
- Why Having rDNS Set Up is So Critical to Good Email Deliverability (Season 1, Episode 13)
- How Using Confirmed Opt-in (Double Opt-in) Keeps You Out of Trouble (Episode 12)