Why Open Rates are Still a Relevant and Very Important Metric to Monitor
Since the moment that iOS 15 was a gleam in Tim Cook's eye, self-styled email marketing experts started advising that you could start ignoring open rates because, and we quote, "they are no longer accurate" and "they are artificially inflated by iOS 15." To paraphrase a beloved children's story, this is terrible, horrible, no good, very bad advice.
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