Most (but not all) email tester and email list cleaning and validation services are generally frowned on by many (if not most) inbox providers and ISPs, and many consider their use to be a sign that you may be a spammer. The rise of list cleaning (also known as "list hygiene") and email tester services, by which we mean email address validation and verification services, has tracked in tandem with the rise of new ways to detect spamming activities, including adding email addresses to mailing lists without consent. It's this last bit, the "adding email addresses to a mailing list without consent" that is the sticking point, and it is that activity which list hygiene services are, for the most part, intended to facilitate. Which is why they are disdained by the email receiving industries (inbox providers, ISPs, and spam filtering services). There's a reason that they are called "list cleaning" services; and if you are building your mailing list with consent then your list won't be dirty and need cleaning. Note that it's important to distinguish these services that offer just these list "hygiene" services, and those who help you to not only clean up your email list, but also to make sure that you are following best practices.
Number who shared or liked this:
0
Search
Recent Posts
- Does the TCPA and Do Not Call List Apply to Text Messages? How about Political SMS Messages? Yes to Both!
- Do You Want Political Email to Bypass Spam Filters and Go Directly to Your Inbox? Congress Does. Here’s What to Do
- Little Known Self-Help Email Deliverability Checks to Improve Email Deliverability
- Email Deliverability and Domain Reputation
- What to do When a Spamhaus Check Shows You are on a Spamhaus Blocklist
Our Audio Blogcast for Those Who Prefer to Listen Rather Than Read
- Email Best Practices Should Not Be Confused With Email "Common Practices" (Season 2 Episode 20)
- Study Finds That 75% of Unsubscribes Due to Frequency and Relevancy Issues (Season 2 Episode 19)
- The Benefits of ROI for COI (Return on Investment for Confirmed Opt-in) (Season 2, Episode 19)
- Does the TCPA and Do Not Call List Apply to Text Messages? How About Political SMS Messages? Yes to Both! (Season 2, Episode 18)
- Do You Want Political Email to Bypass Spam Filters and Go Directly to Your Inbox? Congress Does. Here's What to Do. (Season 2, Episode 17)