How to Create the Perfect Lead Magnet that Won't Hurt Your Deliverability
New data privacy laws in Tennessee, Indiana, Montana, and Iowa put these states on par with Connecticut, Colorado, Virginia, Utah and Texas; all of them have new data privacy laws which, among other things, require affirmative opt-in and consent before you can use someone's email address, such as adding it to a mailing list or using it for targeted advertising. It's important to understand that this doesn't just apply to businesses which are headquartered in those states; in at least some of these states their law also applies to anyone doing business with someone in their state.

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