Posts in August 23, 2023

validity charging fbl access
by Get to the Inbox Team
August 23, 2023

Validity Charging for Access to FBLs: What We Know So Far (UPDATED with Response from Validity)

The email industry is abuzz today with the news that Validity (nee Return Path) is about to start charging for access to the feedback loops (FBLs) which they have carefully cultivated and curated for years. This week their customers received one of two letters indicating that Validity was going to start charging for access to their Universal Feedback Loop.
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