Posts in September 19, 2023

Gmail Rejecting Your Email from Microsoft? Here's Why and How to Fix It
by Get to the Inbox Team
September 19, 2023

UK Email Marketing Consent Requirements and How to Report Spam Under the UK GDPR

Many people don't realize that when Brexit happened the United Kingdom ("UK") adopted their own version of GDPR, often referred to as the UK GDPR. When it comes to email marketing in the UK, the UK Information Commissioner's Office (ICO) has made fairly explicitly clear that under the UK GDPR there are only two situations in which you can send someone email marketing: you must either have their prior consent, or they must be an existing customer (this is the so-called "soft opt-in").
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