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I recently had the pleasure of working with journalist Karen Bannen, on an article that she was doing for BtoB Online. Karen interviewed both myself and R. Dave Lewis for the piece, in which she distilled down to their essence 5 ways to improve your email deliverability.

Says Bannan, of (and in) the article, “Lewis and Anne Mitchell, CEO-president of the Institute for Social Internet Public Policy and author of “The Email Deliverability Handbook” (ISIPP Press, 2006), explain the top reasons e-mail goes undelivered and what you can do to overcome your own deliverability challenges.”

I think it’s a great read, and not just because I’m featured in it! :-)

You can read the How to Improve Your Email Deliverability article here.

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  1. In this article, Bannan asserts:

    “It’s a little-known fact, according to Mitchell: ISPs monitor your click-throughs and opens just like you do. If both metrics aren’t high enough, she said, the ISPs will assume what you’re sending is spam and put future messages from your IP address directly into the spam folder.”

    Can you substantiate this? Or speak to which ISPs are doing it? I can’t find anything online to back this up.

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