Share or Save

I recently had the pleasure of working with journalist Karen Bannen, on an article that she was doing for BtoB Online. Karen interviewed both myself and R. Dave Lewis for the piece, in which she distilled down to their essence 5 ways to improve your email deliverability.

Says Bannan, of (and in) the article, “Lewis and Anne Mitchell, CEO-president of the Institute for Social Internet Public Policy and author of “The Email Deliverability Handbook” (ISIPP Press, 2006), explain the top reasons e-mail goes undelivered and what you can do to overcome your own deliverability challenges.”

I think it’s a great read, and not just because I’m featured in it! :-)

You can read the How to Improve Your Email Deliverability article here.

Prefer to listen to the podcast? Listen on Apple, Google, Amazon, Audible, Spotify, or Anchor or say "Alexa play the Everything Email Marketing podcast"


Full Post Archives

Share or Save

One response

  1. In this article, Bannan asserts:

    “It’s a little-known fact, according to Mitchell: ISPs monitor your click-throughs and opens just like you do. If both metrics aren’t high enough, she said, the ISPs will assume what you’re sending is spam and put future messages from your IP address directly into the spam folder.”

    Can you substantiate this? Or speak to which ISPs are doing it? I can’t find anything online to back this up.

Leave a Reply

Your email address will not be published.

We are ISIPP SuretyMail, the original certified sender program and email deliverability service. Learn more here
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Search in posts
Search in pages
Filter by Categories
Blocklists and Blacklists
Content Issues
Email Authentication
Email List Building
Feedback Loops
Mailing List Hygiene
Monitoring and Tracking
Opt-in Practices
Our News
Privacy & Email Laws
Sending Practices
Spam Complaints
Technical Stuff
The Industry
Need Help Getting to the Inbox?
If you need help getting out of the spam folder and into the inbox, we're here for you. Our deliverability services come with a personal touch, and we get results. That combination has created customer loyalty that's nearly unheard of. (testimonials)
Read what we'll do for you here.

Join our email community and get
How to Stay Out of the Spam Folder 
& How to Grow Your Email List free!

 Get to the Inbox by SuretyMail
The Original Email Deliverability Company

Free stuff!
Skip to content