For those of you who have read the intro of our Email Deliverability Handbook, you know that we mentioned that the first true marketing email didnâ€™t arrive until 1978, when a company called DEC (which became part of Compaq, now HP) sent an invitation to the product launch of a new machine to all addresses in the ARPANET directory on the USAâ€™s West Coast. They were heavily criticized for the act, which broke the ARPANET appropriate use policy, and everyone else was reminded of the rule. Well, that happened in May of 1978, so this May marked 34 years since the first true marketing email was sent!
While DEC managed to be the first to ruin their reputation by spamming, don’t forget that it is important to always check your reputation and status as an email marketer. To do this, check sites such as RBLS, which will let you check several blacklists at once. If you find that your reputation has been damaged, or is not as great as you expected, get in touch with us so we can help you get on the road to repairing it! Remember, even those with the best of intentions and practices can end up being blacklisted, so be sure to stay on top of it!