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While I’m off at the last of the three conferences in four weeks (actually I’m running the Boulder Business Retreat), I thought I’d share this little example of what not to do with your email marketing. I should be back more regularly next week; I hope you’ve missed me as much as I’ve missed you!
Today’s shining example of a company that just doesn’t get it is AmericaRX (http://www.AmericaRX.com/).
I recently decided to purchase something from them, as they had the best prices available, for a fairly hard-to-find item.
Of course, I had to create an account in order to make the purchase.
Issue #1: Forcing a squeeze play under the guise of “an account”. Because that’s basically all that it was.
In creating the account, of course the “send me your promotional mailings” box was pre-checked.
Issue #2: Pre-checking the “send me your promotional mailings” box. Bad practice – the opposite of best practices.
Of course, I unchecked the box. Very carefully.
Nonetheless, within 5 minutes of completing my order, I got an email with 3 pages of HTML advertising from AmericaRX.com. The ad came ‘from’ “pr********@am*******.com, which apparently goes to a black hole (we’ve tested it).
Issue #3: (Anybody want to chime in and tell us what’s wrong with that?)
And then, get this! Remember how I’d specifically unchecked the “send me your mailings” box?
Here is the actual subject line from the spam – and I think at this point that we can all agree that’s what it is – that I received from AmericaRX within five minutes of their receiving my email address with the “send me your promotional mailings” box NOT checked:
Subject: Thank you for joining AmericaRx.com Newsletter Program
Issue #4: I bloody well did not join your newsletter program. At least, not willingly.
Bonus Issue #4.5: The newsletter was from July! They not only spammed me, they did it with something 2 months out of date! To an address that they shouldn’t have mailed in the first place.
Issue #5: I can’t even opt-out of their mailings! (And let’s face it – I shouldn’t have to.) Because they provide NO OPT-OUT INFORMATION!
The entire content of their footer – and everything else is just ads, as you can see below – reads:
“We hope you find AmericaRx.com helpful in managing your everyday health care needs. If you have any questions or need assistance, please contact us by e-mail at cu*************@am*******.com, or call us toll-free at 1-877-932-2979.
No instructions for unsubscribing at all! How a supposedly legitimate Internet-based company, in 2008, can still not comply with the most basic requirements of CAN-SPAM is beyond me.
Issue #6: They are not compliant with even the most basic of CAN-SPAM requirements, let alone the “one-click unsubscribe” requirement that went into effect this summer!
You can check out the actual email they sent below.
AmericaRX.com – this week’s poster child for how not to send commercial email.
See you next week, when I get back from the Retreat!
P.S. If you didn’t see it yesterday, check out our exciting new Email Sending Secrets Insider’s Circle!