This came into my inbox today.
This is an example of just about everything we tell you not to do here.
And this is a company that is going to have serious deliverability problems.
Let’s deconstruct this, shall we? This is an important object lesson, because this is exactly the kind of email you have to make sure that your own email doesn’t look like.
Starting with the headers:
Subject: Get Started with TripIt
Date: August 14, 2008 4:39:28 PM MDT
To: amitchell(@mypersonal email address)
Let’s see – first, why am I getting email from firstname.lastname@example.org, when I haven’t asked for support (in fact, I’ve never, ever had anything to do with TripIt.com – ever). Second, they are sending email to me at my personal email address, which I never gave them. Third, they are using the dreaded “[email protected]” email address – and – oh, the irony – they are using it in their reply-to!
Ok, here’s the body of the email:
Welcome to TripIt!
We’re thrilled to have you join the growing number of savvy travelers who are using TripIt (http://www.tripit.com/) to organize and share their travel plans.
Now see, this is interesting, because I never joined Tripit! In fact, I had never even heard of them before I got today’s spam from them.
(As an aside, how stupid do you have to be to spam me?)
We’re here to help take care of all the little details so you can spend more time enjoying your trips.
These are a few ways that TripIt can start saving you time right away.
Well, you could start by saving me time by not making me deal with your spam.
And if you’re more the visual type, check out the quick video walk-thru on our Learn More page (http://www.tripit.com/uhp/learnMore).
1. EMAIL YOUR TRAVEL PLANS AND LET US DO THE WORK
Just forward your travel booking confirmation emails to email@example.com and we’ll automatically add those details to your TripIt itineraries. It’s as simple as that, and TripIt is compatible with email confirmations from more than 150 top booking sites. In the words of one of our travelers “It’s like magic!”
2. EXPAND AND CUSTOMIZE YOUR ITINERARY
Sure, having all your flights, hotels and cars in one combined itinerary is pretty nice, but TripIt also automatically adds local maps, driving directions and daily weather. You can further customize your itinerary by adding activities, notes and photos. You can even forward confirmation emails from sites like Amtrak, RailEurope, OpenTable, TicketMaster and SuperShuttle. They all end-up in your TripIt itinerary.
Do you honestly think that I’m going to trust my personal travel details to a company that has evidenced such a reckless disregard for my privacy already? That has already demonstrated that they are all about worst Internet practices?
3. SHARE YOUR TRAVEL PLANS
You can easily share your trips with family and colleagues, and even collaborate and build itineraries together, saving everyone lots of time. You can also add people who you frequently share and travel with as TripIt Connections. Then, our Closeness Alerts let you know when your travel plans overlap, so you can meet up while traveling.
Ah, and here is the corker. This company, that has already blatantly spammed me, wants me to give them the email addresses of my family and colleagues.
Ladies and gentleman, these are the kinds of companies that are giving the rest of you legitimate commercial email senders, who are trying to do the right thing, a bad name.
If you have any questions, just email us at firstname.lastname@example.org. This may sound crazy these days, but we actually read and reply to emails from our customers. We also listen very closely to your suggestions, too.
Ok guys, what do you think? Shall we email them? Do you think they’d listen closely to our suggestion? What do you think that suggestion should be?
The TripIt Team
Happy Spam Folder!
The Email Deliverability Blog