Confirmation messages are those messages that best-practices practicing email senders send to people who sign up for their mailing lists, to confirm that the person really wants to be on the mailing list - before they get added to the mailing list. The problem is, some email senders see confirmation messages as a place to slip in a little advertising. Don't make this mistake!
You know, sometimes it's the silliest, most boneheaded things which trip us up. This is true for your email too. See if you can spot the mistakes in this email (this is a genuine, unretouched email, other than our changing the name of the service to "Geegaw" in order to protect the hapless).
One of the (many) things that we explain to people in our Email Deliverability Handbook is that while you must comply with CAN-SPAM, you shouldn't say that you comply with CAN-SPAM.
With news that popular social media service, Pinterest, has become the victim of unscrupulous spammers, Twitter […]
Did you know that certain popular buzzwords can actually hurt your deliverability? Spam filters, such as SpamAssassin, are commonly used computer programs that are used to filter email spam by integrating the program with the user's mail server. The filters apply certain criteria to determine whether an email is spam, and they use a point system to add up the suspicious attributes of the email.
The first true marketing email did not arrive until 1978, when a company called DEC (which became part of Compaq, now HP) sent an invitation to the product launch of a new machine to all addresses in the ARPANET directory on the USA’s West Coast. They were heavily criticized for the act, which broke the ARPANET appropriate use policy, and everyone else was reminded of the rule.
We wanted to do a mid-year check-in to remind you to make sure that your emailing practices are staying in tip-top shape, and that your email marketing campaigns were minding their p's and q's to ensure maximum deliverability.
Relying on images in email marketing can hurt you for a few reasons: 1) It can increase the likelihood that your email will be marked as spam, and, 2) because so many services such as Gmail, and email programs such as Outlook, automatically block images, it can be detrimental to the effectiveness of your email if much of the impact of it was visual. Even when email applications don’t block images by default, many users are being advised to disallow images in incoming emails.
Want to know why Postini is tagging your email as spam, and putting it in their quarantine?
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