Most of us probably remember George Carlin's (may he rest in peace) "7 Words You Can't Say on TV". What fewer of us realize is that there is a list of words that you can't say in email - at least, not if you want your email to get into the inbox. And, actually, there are a whole lot more of them than seven.
You know, sometimes it's the silliest, most boneheaded things which trip us up. This is true for your email too. See if you can spot the mistakes in this email (this is a genuine, unretouched email, other than our changing the name of the service to "Geegaw" in order to protect the hapless).
One of the (many) things that we explain to people in our Email Deliverability Handbook is that while you must comply with CAN-SPAM, you shouldn't say that you comply with CAN-SPAM.
Did you know that certain popular buzzwords can actually hurt your deliverability? Spam filters, such as SpamAssassin, are commonly used computer programs that are used to filter email spam by integrating the program with the user's mail server. The filters apply certain criteria to determine whether an email is spam, and they use a point system to add up the suspicious attributes of the email.
Did you know that political (and religious) speech is exempt from CAN-SPAM regulations in order to avoid issues of First Amendment violations? Most political emails are formatted in the eye-catching HTML format, and so are now going to be the types of formats that will be frequently flagged by those being spammed by politicians.
The first true marketing email did not arrive until 1978, when a company called DEC (which became part of Compaq, now HP) sent an invitation to the product launch of a new machine to all addresses in the ARPANET directory on the USAâ€™s West Coast. They were heavily criticized for the act, which broke the ARPANET appropriate use policy, and everyone else was reminded of the rule.
We wanted to do a mid-year check-in to remind you to make sure that your emailing practices are staying in tip-top shape, and that your email marketing campaigns were minding their p's and q's to ensure maximum deliverability.
Relying on images in email marketing can hurt you for a few reasons: 1) It can increase the likelihood that your email will be marked as spam, and, 2) because so many services such as Gmail, and email programs such as Outlook, automatically block images, it can be detrimental to the effectiveness of your email if much of the impact of it was visual. Even when email applications donâ€™t block images by default, many users are being advised to disallow images in incoming emails.