One of the most important things that you can do to ensure good email deliverability is to add email deliverability test accounts to your mailing list. Fortunately, adding deliverability test accounts is also one of the easiest things that you can do! You should do this by creating one or more test accounts with each of the major free webmail hosts, such as Gmail, Hotmail and Yahoo. You can do this by using your "company name" as your standard email deliverability test account name.
Cox Communications has closed their Feedback Loop (FBL) program until further notice, meaning that they are no longer accepting applications to participate in their Feedback Loop program.
After months in beta, and a soft launch, we are finally publicly announcing and launching our awesome Feedback Loop Reports service! I'm so very pleased with the response to this very useful service that is helping email senders stay on top of their spam complaints! Here's the press release.
RoadRunner has announced today that their new Feedback Loop (FBL) system is now open to the public. Their current (old) Feed back Loop service will be shut down on April 30, 2009. So if it's after April 30th, and you suddenly stopped receiving the Road Runner FBL, that's probably why.
We've had a lot of you ask us for sample reports from our Feedback Loop Reports (FBL Reports) service, so that you can see what the reports look like. In a nutshell, our FBL Reports service monitors all of your feedback loops, so that you don't have to, and compiles them into an easy-to-read, plain English report for you each day. Here are the sample reports.
If you send any bulk email at all - by which we mean mailing list email, or many copies of identical or nearly-identical email sent to many different people - then you really need to be signed up for as many ISP Feedback Loops ("FBLs") as you can.
Listen to Our Blogcast
- Iowa, Montana, Indiana, and Tennessee Join the Ranks of States with Email Opt-in Requirement in New Data Privacy Laws (Season 3 Episode 8)
- New Texas Data Privacy Law is Strict on Email Collection and Email Marketing (Season 3 Episode 7)
- The Value of a Political Email List: Ready for Ron (RFR) versus the FEC (Season 3 Episode 6)
- Who is Behind the Domain Kmail-lists? Here's Who (Season 3, Episode 5)
- Get a Great Return on SMS Marketing While Following SMS Marketing Laws and Best Practices (Season 3 Episode 6)