We were stunned when we came across an article by Internet Evolution, suggesting email marketers use Paypal's batch payment function to send mass emails to non-opted-in recipients, with a payment incentive to open the email. The article even states directly, "The sender can simply upload a list of targeted but unknown email addresses and give each a 1 cent payment."
The first true marketing email did not arrive until 1978, when a company called DEC (which became part of Compaq, now HP) sent an invitation to the product launch of a new machine to all addresses in the ARPANET directory on the USAâ€™s West Coast. They were heavily criticized for the act, which broke the ARPANET appropriate use policy, and everyone else was reminded of the rule.
We've heard a lot about whitelisting and blacklisting, but many are unfamiliar with the term "greylisting" and, to a lesser extent, "rate limiting." Greylisting and rate limiting are two additional but lesser used methods which some ISPs may employ to attempt to deal with spam and/or a sudden influx of bulk email.
We wanted to do a mid-year check-in to remind you to make sure that your emailing practices are staying in tip-top shape, and that your email marketing campaigns were minding their p's and q's to ensure maximum deliverability.
If you are not sure about the exact definitions of the various levels of opt-in when it comes to building email marketing lists or other types of email lists, here is a quick review of what each of them mean. Because there is some confusion about what each of them means, especially where one method of list-building may have more than one name, we've created this resource explaining the generally accepted definitions of Double Opt-In, Confirmed Opt-In (COI), Single Opt-In, Opt-In, Opt-Out, and Transactional email for you. These are the definitions that the inbox providers, ISPs, and spam filters use, and so it's important for you, as an email sender, to know them.
I recently had the pleasure of working with journalist Karen Bannen, on an article that she was doing for BtoB Online. Karen interviewed both myself and R. Dave Lewis for the piece, in which she distilled down to their essence 5 ways to improve your email deliverability.