We have received a lot of frantic messages and emails ever since Apple announced their new Mail Privacy Protection and Hide My Email features. Here's why we think that you don't need to worry about them too much, most specifically as they relate to tracking open rates.
Did you know that your mailing list's MR is way more important than LS (List Size)? In fact, MR is one of the most important, if not the most important, metric of all. Not familiar with 'MR'? Read on!
If you are already using Google's Gmail Postmaster Tools, guess what! You can share read-only access to this valuable data! (If you aren't already signed up for Gmail Postmaster Tools, see our tutorial on how to sign up for Google's Gmail Postmaster Tools.) There are any number of reasons that you might want to give someone else access to your data; here at SuretyMail we use it to review our customers' inboxing versus spam-foldering at Gmail so that we can help them fix anything that may be causing them to not achieve the best inboxing possible.
If you are a high volume sender, and you want some insight into what the people on the end of the Gmail addresses to which you send are doing (and you should), then it's a really good idea to sign up for Google's Gmail Postmaster Tools. Here's how (and also where to find the Gmail Postmaster Tools dashboard).
We've talked before about things that can artificially supress open rates, and the dangers inherent in not being aware of the issues. This was brought home today by a colleague, who writes about an experience they had with being dropped from a mailing list that they read regularly because they read in "no images" mode, causing the sender to assume that they weren't reading their mailings.
We've very excited to announce our free (yes, free) email deliverability toolbar for both Firefox and Internet Explorer! With this toolbar you can instantly access many of our free email deliverability assistance resource from anywhere on the Internet! Do an IP address lookup, check reverse DNS (rDNS), check various blacklists, and more!
Increasing email deliverability is both an art and a science, and to really get results, you need to have some expertise in both. And of course, that's one of the reasons that many companies pay someone to do it for them - be it an in-house email deliverability expert, an outside company such as ours, or a combination of both.
We have officially rolled out our Feedback Loop Reports service today, with its own spiffy section on our website, and we couldn't be prouder.
We're always thinking about ways that we can boost our customers' deliverability and email reptutation to previously unheard of heights. And, as we've mentioned before, open rates are becoming increasingly important. That is because ISPs look at your open rates to see if people are really interested in receiving and reading your email. So I got to thinking about things that can artificially suppress your open rates.
Yesterday we talked about why it's important to monitor your open rate. Today we're going to talk about something that is closely related to your open rate, and to monitoring your open rate. And that is monitoring your click-through rate.
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