Google Gives Gmail Mass Email Services the Boot
Users of mass email services such as Gmass, Woodpecker, Lemlist and others, that have been using Gmail's API to send bulk email that tricked recipients into thinking that they were receiving personal one-to-one emails, have been put on notice today by Google: "Applications that use multiple accounts to abuse Google policies, bypass Gmail account limitation, circumvent filters and spam, or otherwise subvert restrictions are prohibited from accessing Gmail API scopes."
There's a lot of misunderstanding around domain reputation when it comes to email sending and email deliverability. Domain reputation is a thing, and it does relate to email and email deliverability, and it is important. For example, it is absolutely the case that if example.com starts spamming, inbox providers are going to start putting example.com's email in the junk folder, or maybe even block it altogether. But still, domain reputation is not what a lot of people think that it is.
Get to the Inbox by SuretyMail email deliverability services logo
Sending email from a decoy, pass-through email domain which forwards to a primary domain is never a good idea. (Some people call this a 'dummy domain', but that's actually something different.) What they do is set up a decoy domain and send their cold email from it, with links in the cold email which point to their primary domain. They do it this way in an effort to protect the reputation of their primary domain, aren't they so clever? Here's the thing; actually two things: 1. It doesn't work, it will still drag down their primary domain's reputation, and 2. it doesn't work because they are spamming. Calling it "cold email" when what you've done is scraped or purchased an email address and put it on a mailing list without consent is spam, no matter how much you try to polish it up and call it something else.
Get to the Inbox by SuretyMail email deliverability services logo
Every business email sender knows about the CAN-SPAM Act of 2003, but did you know that CAN-SPAM compliance isn't enough? By "not enough" we mean that if you consider compliance with CAN-SPAM to be all that you have to do to also be in compliance with your email sending platform, and in compliance with the inbox providers hosting the email inboxes to which you are sending email, well, you need to keep reading.
Get to the Inbox by SuretyMail email deliverability services logo
If you are looking for re-engagement campaign examples, look no further. Properly conducting an email re-engagement campaign, and following re-engagement campaign best practices, is critical to your email deliverability. One misstep and all of your email can start going to the spam folder, if not being outright blocked as "spam". In this article we outline the 6 steps to a successful re-engagement campaign. Then, once you have conducted your successful re-engagement campaign, it’s important to consistently email those re-engaged subscribers! We include a real-life re-engagement email campaign example, showing how doing this carefully, correctly, and following these points, can lead to success.
Get to the Inbox by SuretyMail email deliverability services logo
We have a customer who sends email out on behalf of a very large, very well known institution in the financial investment world. Some of these mailings lists are paid mailing lists. By which I mean that the users paid to receive these emails. And yet, they still report it as spam. Why would they do this? Here's why.
GDPR and Generic Business Email Addresses
Customer service email response time expectations are such that a lead or customer expects to get an email reply to an email inquiry within minutes or, at worst, a few hours. That means that if you are taking more than a few hours to respond to a customer's email, and especially to a lead or prospect's email, you are both tarnishing your company's reputation, and losing out on business - in fact, you are effectively turning business away. Instead, answer it immediately, or at least as soon as you can, even if it's just to acknowledge it and say that you will get back to them more fully later.
GDPR and Generic Business Email Addresses
Do not use a noreply email address in the email you send out; just don't do it. Don't send out email with a noreply email address as the 'from' email address, don't send out email from an address that can't accept replies, just don't go near any type of noreply email address at all. Besides being the opposite of best practices, think about what happens if you reply to a noreply email. When someone to whom you send email doesn't notice the noreply email address from which you sent the email, they will reply and either get a bounce (frustrating) or get no response (also frustrating). And if they do notice the noreply email address, that on its own will frustrate them. Why would you want to frustrate your customers, leads, or others to whom you are sending email? But beyond that, there are important technical reasons to not use noreply email addresses. Here they are.
SilverPop has just announced their new "Share to Social" service, and it's a pretty interesting idea. Now, while tell-a-friend systems tend to invite users to spam their friends, encouraging a user to post your email on their own social networking profile page is very different. Of course, you don't need to use a special system to do that
GDPR and Generic Business Email Addresses
The results of two studies which looked at whether people are less inclined to be honest in email are out, and the answer is a big "yes". Based on these studies, at least, people tend to lie a lot in email. In fact, the two studies, published jointly as a paper entitled "Being Honest Online: The Finer Points of Lying in Online Ultimatum Bargaining", found that in their tests, subjects were likely to lie as much as 92% of the time!

We are ISIPP SuretyMail, the original certified sender program and email deliverability service. Learn more here
Search
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Search in posts
Search in pages
Filter by Categories
Blocklists and Blacklists
Content Issues
Deliverability
Email Authentication
Email List Building
Feedback Loops
Mailing List Hygiene
Monitoring and Tracking
Opt-in Practices
Our News
Privacy & Email Laws
Sending Practices
Spam Complaints
Technical Stuff
The Industry
Topics
Need Help Getting to the Inbox?
If you need help getting out of the spam folder and into the inbox, we're here for you. Our deliverability services come with a personal touch, and we get results. That combination has created customer loyalty that's nearly unheard of. (testimonials)
Read what we'll do for you here.

Join our email community and get
How to Stay Out of the Spam Folder 
& How to Grow Your Email List free!


 Get to the Inbox by SuretyMail
The Original Email Deliverability Company

Free stuff!
Close
Skip to content