Not confirming email addresses can put your customer in physical danger, and can cause you legal liability if they are harmed. We've written before about how not confirming email addresses can potentially create real-world, real legal liability, because in certain settings, and particulately in ecommerce, it can actually lead to your customer suffering physical harm; maybe even death.
Users of mass email services such as Gmass, Woodpecker, Lemlist and others, that have been using Gmail's API to send bulk email that tricked recipients into thinking that they were receiving personal one-to-one emails, have been put on notice today by Google: "Applications that use multiple accounts to abuse Google policies, bypass Gmail account limitation, circumvent filters and spam, or otherwise subvert restrictions are prohibited from accessing Gmail API scopes."
There's a lot of misunderstanding around domain reputation when it comes to email sending and email deliverability. Domain reputation is a thing, and it does relate to email and email deliverability, and it is important. For example, it is absolutely the case that if example.com starts spamming, inbox providers are going to start putting example.com's email in the junk folder, or maybe even block it altogether. But still, domain reputation is not what a lot of people think that it is.
Sending email from a decoy, pass-through email domain which forwards to a primary domain is never a good idea. (Some people call this a 'dummy domain', but that's actually something different.) What they do is set up a decoy domain and send their cold email from it, with links in the cold email which point to their primary domain. They do it this way in an effort to protect the reputation of their primary domain, aren't they so clever? Here's the thing; actually two things: 1. It doesn't work, it will still drag down their primary domain's reputation, and 2. it doesn't work because they are spamming. Calling it "cold email" when what you've done is scraped or purchased an email address and put it on a mailing list without consent is spam, no matter how much you try to polish it up and call it something else.
If you are looking for re-engagement campaign examples, look no further. Properly conducting an email re-engagement campaign, and following re-engagement campaign best practices, is critical to your email deliverability. One misstep and all of your email can start going to the spam folder, if not being outright blocked as "spam". In this article we outline the 6 steps to a successful re-engagement campaign. Then, once you have conducted your successful re-engagement campaign, it’s important to consistently email those re-engaged subscribers! We include a real-life re-engagement email campaign example, showing how doing this carefully, correctly, and following these points, can lead to success.
Why would people who request your email, maybe even pay to receive your email, still report it as spam? Here's why. By way of example, we have a customer who sends email out on behalf of a very large, very well-known institution in the financial investment world. Some of these mailings lists are paid mailing lists. By which we mean that the users paid to receive these emails. And yet, they still report it as spam. Why would they do this? Here's why.
Customer service email response time expectations are such that a lead or customer expects to get an email reply to an email inquiry within minutes or, at worst, a few hours. That means that if you are taking more than a few hours to respond to a customer's email, and especially to a lead or prospect's email, you are both tarnishing your company's reputation, and losing out on business - in fact, you are effectively turning business away. Instead, answer it immediately, or at least as soon as you can, even if it's just to acknowledge it and say that you will get back to them more fully later.
Do not use a noreply email address in the email you send out; just don't do it. Don't send out email with a noreply email address as the 'from' email address, don't send out email from an address that can't accept replies, just don't go near any type of noreply email address at all. Besides being the opposite of best practices, think about what happens if you reply to a noreply email. When someone to whom you send email doesn't notice the noreply email address from which you sent the email, they will reply and either get a bounce (frustrating) or get no response (also frustrating). And if they do notice the noreply email address, that on its own will frustrate them. Why would you want to frustrate your customers, leads, or others to whom you are sending email? But beyond that, there are important technical reasons to not use noreply email addresses. Here they are.