One of the (many) things that we explain to people in our Email Deliverability Handbook is that while you must comply with CAN-SPAM, you shouldn't say that you comply with CAN-SPAM.
Here's something that often comes up in discussions with email senders. You really really need to remove the email addresses of people who want to opt-out - that is, to unsubscribe - from your mailings lists as soon as humanly possible. Even though CAN-SPAM gives you ten days to do it.
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Just mention the term 'DNS', and many email senders' eyes glaze over; say "rDNS" and a look of panic may replace the glaze. Yet, not only are these not complicated concepts, but having rDNS set up is critical to having consistent, good email delivery. Use our free rDNS check tool to confirm whether you have rDNS set up correctly.
Yesterday we talked about why you should give each of your customers their own IP address. But for various reasons, not everybody can do that - at least not right away - and so, as promised, today we are going to talk about segregating your outbound mail across different IP addresses based on opt-in quality.
Over at our email accreditation service, SuretyMail, we strongly urge our senders who provision or otherwise host their customers' outgoing email to give each customer their own outbound IP address.
In all of the focus that email marketers, newsletter publishers, and other volume email senders put on tweaking their content, format, and other aspects of their email to help maximize deliverability, they often overlook the scheduling of their mailings - by which I mean when they send their mailings, and how often they send them. Yet this can have a definite impact on your deliverability! Here then, are the top 5 mistakes that email senders make in scheduling their mailings.
The quick and dirty: The main immediate and relevant difference between the Canada Anti Spam Law (CASL) and the United States' CAN-SPAM, is that the CASL requires true opt-in, and it requires that the contact information within the email remain a viable way to contact the sender for at least 60 days.
If there is anything that we want to emphasize in ensuring that you experience optimum email deliverability, it's that you add test accounts to your mailing list. You should do this by opening a test account with each of the major free webmail hosts, such as Hotmail and Yahoo. You can do this by adding your "company name.test" as your standard account name.
We were stunned when we came across an article by Internet Evolution, suggesting email marketers use Paypal's batch payment function to send mass emails to non-opted-in recipients, with a payment incentive to open the email. The article even states directly, "The sender can simply upload a list of targeted but unknown email addresses and give each a 1 cent payment."
Well, the run for President is continuing to heat up and, like any good campaign strategy, the candidates are integrating email marketing into their overall plan. But did you know that political email has an exemption where politicians can grab email addresses from voter registrations and spam them all they want with immunity? What does this mean for you?
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