Here's one of those things which can be subtle, and yet so critical. It can bite you in the back without your realizing it, and then six months later you wonder why you have gangrene in your knees - it's that difficult, to connect the dots. Until someone tells you about it and then you have that forehead-slapping moment - of course!
You know, sometimes it's the silliest, most boneheaded things which trip us up. This is true for your email too. See if you can spot the mistakes in this email (this is a genuine, unretouched email, other than our changing the name of the service to "Geegaw" in order to protect the hapless).
Once upon a time somebody - somewhere - somehow decided that it would be good idea to send email to their mailing lists using an email address in their "From:" field that didn't really exist. But sending email "from" an email address that doesn't really exist is a spectacularly bad idea. In fact, it may even qualify as the Epic Fail of "from" email address ideas.
One of the (many) things that we explain to people in our Email Deliverability Handbook is that while you must comply with CAN-SPAM, you shouldn't say that you comply with CAN-SPAM.
Here's something that often comes up in discussions with email senders. You really really need to remove the email addresses of people who want to opt-out - that is, to unsubscribe - from your mailings lists as soon as humanly possible. Even though CAN-SPAM gives you ten days to do it.
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Just mention the term 'DNS', and many email senders' eyes glaze over; say "rDNS" and a look of panic may replace the glaze. Yet, not only are these not complicated concepts, but having rDNS set up is critical to having consistent, good email delivery. Use our free rDNS check tool to confirm whether you have rDNS set up correctly.
Yesterday we talked about why you should give each of your customers their own IP address. But for various reasons, not everybody can do that - at least not right away - and so, as promised, today we are going to talk about segregating your outbound mail across different IP addresses based on opt-in quality.
Over at our email accreditation service, SuretyMail, we strongly urge our senders who provision or otherwise host their customers' outgoing email to give each customer their own outbound IP address.
In all of the focus that email marketers, newsletter publishers, and other volume email senders put on tweaking their content, format, and other aspects of their email to help maximize deliverability, they often overlook the scheduling of their mailings - by which I mean when they send their mailings, and how often they send them. Yet this can have a definite impact on your deliverability! Here then, are the top 5 mistakes that email senders make in scheduling their mailings.
The quick and dirty: The main immediate and relevant difference between the Canada Anti Spam Law (CASL) and the United States' CAN-SPAM, is that the CASL requires true opt-in, and it requires that the contact information within the email remain a viable way to contact the sender for at least 60 days.
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