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One of the most important things that you can do to ensure good email deliverability is to add email deliverability test accounts to your mailing list. Fortunately, adding deliverability test accounts is also one of the easiest things that you can do! You should do this by creating one or more test accounts with each of the major free webmail hosts, such as Gmail, Hotmail and Yahoo. You can do this by using your "company name" as your standard email deliverability test account name.
We were stunned when we came across an article by Internet Evolution, suggesting email marketers use Paypal's batch payment function to send mass emails to non-opted-in recipients, with a payment incentive to open the email. The article even states directly, "The sender can simply upload a list of targeted but unknown email addresses and give each a 1 cent payment."
Well, the run for President is continuing to heat up and, like any good campaign strategy, the candidates are integrating email marketing into their overall plan. But did you know that political email has an exemption where politicians can grab email addresses from voter registrations and spam them all they want with immunity? What does this mean for you?
We've heard a lot about whitelisting and blacklisting, but many are unfamiliar with the term "greylisting" and, to a lesser extent, "rate limiting." Greylisting and rate limiting are two additional but lesser used methods which some ISPs may employ to attempt to deal with spam and/or a sudden influx of bulk email.
While we know that there are obvious missteps to avoid when ensuring that your email is not marked as spam, there are some commonly overlooked practices, or lack thereof, that can still cause a legitimate email to be marked as such. One of the biggest mistakes that a well-intentioned organization can make is to not properly manage new subscribers.
Email marketing firm Silverpop, released study results about the efficacy of email campaigns. Silverpop took a look at emails that were sent during 2011 and the first quarter of 2012. The email messages analyzed were sent by Silverpop's clients, by over 1,100 different brands. They looked at several different types of email messages, including transactional messages, promotional emails, content-based newsletters, and notifications. The data that they found pertaining to click-through rates, open rates and unsusubscribe rates were very informative.
We wanted to do a mid-year check-in to remind you to make sure that your emailing practices are staying in tip-top shape, and that your email marketing campaigns were minding their p's and q's to ensure maximum deliverability.
Relying on images in email marketing can hurt you for a few reasons: 1) It can increase the likelihood that your email will be marked as spam, and, 2) because so many services such as Gmail, and email programs such as Outlook, automatically block images, it can be detrimental to the effectiveness of your email if much of the impact of it was visual. Even when email applications don’t block images by default, many users are being advised to disallow images in incoming emails.
There are certain buzzwords that could be a ding against your email when it comes to […]
For those of you who have read the intro of our Email Deliverability Handbook, you know […]
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