So you want to be (or are) an SMS Marketer. As you navigate the ever-changing landscape of digital marketing, it's crucial to understand the SMS marketing legal landscape and SMS marketing laws and best practices. One key thing that SMS marketers in the U.S. often overlook, but which actually requires your attention, is the Federal Do Not Call (DNC) list. The thing is, checking the DNC list is not only essential (in fact required by law), but it can actually increase your ROI, and benefit your customers and your business! Here's how.