Sender Reputation Data (SRD) can refer either to the data related to your email sending reputation generally, or to Microsoft's Windows Live Sender Reputation Data (WSRD or WLSRD) program. In either case our SuretyMail email reputation certification can help!
Our data suggests that a complaint rate of more than even 1 in 10,000 (.01%) can cause problems. This may happen as a consequence of direct actions by the ISP or as a reflection of something else. You may see issues mainly because you will be reported by recipients in a sustained trend.
We were stunned when we came across an article by Internet Evolution, suggesting email marketers use Paypal's batch payment function to send mass emails to non-opted-in recipients, with a payment incentive to open the email. The article even states directly, "The sender can simply upload a list of targeted but unknown email addresses and give each a 1 cent payment."
Well, the run for President is continuing to heat up and, like any good campaign strategy, the candidates are integrating email marketing into their overall plan. But did you know that political email has an exemption where politicians can grab email addresses from voter registrations and spam them all they want with immunity? What does this mean for you?
We wanted to do a mid-year check-in to remind you to make sure that your emailing practices are staying in tip-top shape, and that your email marketing campaigns were minding their p's and q's to ensure maximum deliverability.
Well, it was bound to happen. As Olympics frenzy ramps-up, so do spammers. Olympic-mania has inspired a fresh crop of spam scams, aimed at parting unsuspecting email recipients with their money. The London 2012 games website has warned against a couple of different scams, including offers of fake tickets to the games and spam emails encouraging recipients to give personal information in exchange for the release of prize winnings.
Grum is the third-largest botnet in the world, sending out about 18 billion spam emails per day. Grum was brought to its virtual knees this week when security researchers put enough pressure on Internet service providers (ISPs) to take Grumâ€™s servers in the Netherlands, Russia, Ukraine and Panama offline. This shutdown created a massive decrease in the number of Grum IP addresses sending spam, from 120,000 IP addresses, to a little over 21,500.