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Properly conducting an email reengagement campaign, and following reengagement campaign best practices, is critical to your email deliverability. One misstep and all of your email can start going to the spam folder, if not being outright blocked as "spam". In our knowledge article about How to Revive, Warm Up, and Re-Engage an Old Mailing List without Getting Into Trouble we highlight six points that are key to conducting an effective reengagement campaign: remove non-opening email addresses, make sure your authentication is set up correctly, minimal formatting, compelling subject line, brief content, and be consistent. Below is a real-life reengagement email campaign example, showing how doing this carefully, correctly, and following these points, can lead to success.
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Mailchimp has just announced a brand new Shopify integration. Now you may be wondering "Wait a minute, hasn't Mailchimp integrated with Shopify all along?" The answer is that Mailchimp used to have a Shopify integration, but they had discontinued it. In fact, Mailchimp left Shopify 2 1/2 years ago when, in 2019, Mailchimp and Shopify had a rather public and unamicable divorce.
Did you know that setting up an automated "I'm out of the office" vacation auto responder message can hurt your email deliverability? In fact, there are a few different ways that those automatic vacation reply messages can hurt your email delivery, and for that reason, we advise you not to use them at all or, if you must, to use them very carefully.
Back when I co-founded Habeas, we came up with the at-that-time novel idea to have our accredited senders insert special headers in their outbound email. Those headers were a signal to the receiving email servers that our senders had been accredited and the email was promised to be "not spam."
We've very excited to announce our free (yes, free) email deliverability toolbar for both Firefox and Internet Explorer! With this toolbar you can instantly access many of our free email deliverability assistance resource from anywhere on the Internet! Do an IP address lookup, check reverse DNS (rDNS), check various blacklists, and more!
Often the way that you find out that a user's email address is no longer valid is that you get a bounce back ("user not found"). But sometimes a user will switch email addresses, and they will actually try to notify you. What do you do then?
What if I told you that there is a way that you can get your email into the inbox 100% of the time? And what if I told you that it was guaranteed?
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Have you ever wondered what the majority of your users are using to read their email? The answer may surprise you - even stun you!
We're always thinking about ways that we can boost our customers' deliverability and email reptutation to previously unheard of heights. And, as we've mentioned before, open rates are becoming increasingly important. That is because ISPs look at your open rates to see if people are really interested in receiving and reading your email. So I got to thinking about things that can artificially suppress your open rates.
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