Sending email from a decoy, pass-through email domain which forwards to a primary domain is never a good idea. (Some people call this a 'dummy domain', but that's actually something different.) What they do is set up a decoy domain and send their cold email from it, with links in the cold email which point to their primary domain. They do it this way in an effort to protect the reputation of their primary domain, aren't they so clever? Here's the thing; actually two things: 1. It doesn't work, it will still drag down their primary domain's reputation, and 2. it doesn't work because they are spamming. Calling it "cold email" when what you've done is scraped or purchased an email address and put it on a mailing list without consent is spam, no matter how much you try to polish it up and call it something else.
Just as with any other industry, the email deliverability and email marketing industries have their own […]
Mailchimp has just announced a brand new Shopify integration. Now you may be wondering "Wait a minute, hasn't Mailchimp integrated with Shopify all along?" The answer is that Mailchimp used to have a Shopify integration, but they had discontinued it. In fact, Mailchimp left Shopify 2 1/2 years ago when, in 2019, Mailchimp and Shopify had a rather public and unamicable divorce.
Often the way that you find out that a user's email address is no longer valid is that you get a bounce back ("user not found"). But sometimes a user will switch email addresses, and they will actually try to notify you. What do you do then?
What if I told you that there is a way that you can get your email into the inbox 100% of the time? And what if I told you that it was guaranteed?
Have you ever wondered what the majority of your users are using to read their email? The answer may surprise you - even stun you!
We're always thinking about ways that we can boost our customers' deliverability and email reputation to previously unheard of heights. And, as we've mentioned recently, open rates are still important, not withstanding what some might say. That's because ISPs and inbox providers still look at your open rates to see if people are really interested in receiving and reading your email.
Last week we talked about how if your email is not "mobile friendly", that is, if it doesn't render well on mobile devices, your email will not bring you the results for which you are hoping. And because once someone reads your email on their mobile device, they aren't as likely to read it on their computer, this is very important. Remember that open and click-through rates can directly affect your deliverability.