Mailchimp has just announced a brand new Shopify integration. Now you may be wondering "Wait a minute, hasn't Mailchimp integrated with Shopify all along?" The answer is that Mailchimp used to have a Shopify integration, but they had discontinued it. In fact, Mailchimp left Shopify 2 1/2 years ago when, in 2019, Mailchimp and Shopify had a rather public and unamicable divorce.
Often the way that you find out that a user's email address is no longer valid is that you get a bounce back ("user not found"). But sometimes a user will switch email addresses, and they will actually try to notify you. What do you do then?
What if I told you that there is a way that you can get your email into the inbox 100% of the time? And what if I told you that it was guaranteed?
Have you ever wondered what the majority of your users are using to read their email? The answer may surprise you - even stun you!
We're always thinking about ways that we can boost our customers' deliverability and email reptutation to previously unheard of heights. And, as we've mentioned before, open rates are becoming increasingly important. That is because ISPs look at your open rates to see if people are really interested in receiving and reading your email. So I got to thinking about things that can artificially suppress your open rates.
Last week we talked about how if your email is not "mobile friendly", that is, if it doesn't render well on mobile devices, your email will not bring you the results for which you are hoping. And because once someone reads your email on their mobile device, they aren't as likely to read it on their computer, this is very important. Remember that open and click-through rates can directly affect your deliverability.
I'm sure that you know that more and more people are reading email on the go (I, for example, read a large percentage of my email on my Sidekick, many others read email on their Blackberrys). In fact last year Marketing Sherpa determined that 64% of key decision makers are reading email on their mobile devices. Reading your email on their mobile devices. Have you ever stopped to think about what that means in terms of your email deliverability?
