I'm sorry that we didn't post a new article yesterday but, you see, my hard drive crashed. And so today I want to talk to you about the importance of regular backups, and to share with you my own backup set-up which, I'm happy to say, was very effective.
What do a spammer and two legitimate email marketers have in common? They all had their brand new IP addresses blocked as soon as they started using them. And you can too. Here's how.
You know, sometimes it's the silliest, most boneheaded things which trip us up. This is true for your email too. See if you can spot the mistakes in this email (this is a genuine, unretouched email, other than our changing the name of the service to "Geegaw" in order to protect the hapless).
Just mention the term 'DNS', and many email senders' eyes glaze over; say "rDNS" and a look of panic may replace the glaze. Yet, not only are these not complicated concepts, but having rDNS set up is critical to having consistent, good email delivery. Use our free rDNS check tool to confirm whether you have rDNS set up correctly.
Yesterday we talked about why you should give each of your customers their own IP address. But for various reasons, not everybody can do that - at least not right away - and so, as promised, today we are going to talk about segregating your outbound mail across different IP addresses based on opt-in quality.
DKIM (DomainKeys Identified Mail) is an important authentication mechanism to help protect both email receivers and email senders from forged and phishing email. Here's how to set up and use DKIM.
Hopefully by now you have read our article about what the big Yahoo DMARC p=reject rejection means for you and your email. And you may or may not be aware that yesterday AOL did the exact same thing, also publishing a DMARC policy of p=reject, which means, essentially, "reject any email coming from a yahoo.com or aol.com address if it was not sent through a Yahoo or AOL mail server."
If you are a business or commercial email sender, you can't help but have heard about the big issue with Yahoo that unfolded over this past week, having to do with Yahoo, DMARC, "p=reject", and Yahoo's rejection and bouncing of billions of pieces of email. But what does it mean for you, the commercial email sender?