SPF and DKIM are important resources to help secure different aspects of the mail flow. One of the problems left unsolved by SPF and DKIM, however, was the specification of the actions that needed to be taken at the receiving site based on the information conveyed by these protocols. Enter DMARC.
One of the first things that a responsible ESP must deal with, before starting to mail on behalf of their customers, is Reverse DNS (rDNS from now on). This is true for businesses that send out their own email, as well. This is our tutorial on how to set up rDNS.
A lot of business email senders are wondering just what Gmail's new "tabs" feature, now turned on by default for all Gmail users, means for delivery of the commercial email that they send. Will marketing email now go by default into the 'Promotions' tab, where Gmail users will probably rarely look? Will email go to the promotions folder instead of the spam folder? Just what will be the effect of Gmail tabs for email senders?
As we've talked about at length before, web-based email providers such as Gmail, Yahoo, and Hotmail, take into account the open rates and click-through rates associated with the email that you send to their users. If your rates are too low, they will start putting your email in the spam folder. But in addition to the obvious concerns and issues related to open rates, there is another aspect of these web-based mail providers - and Gmail in particular - to which nobody gives a thought, even though it is quietly killing email deliverability for countless legitimate, ethical email marketers and other email senders.
We wanted to do a mid-year check-in to remind you to make sure that your emailing practices are staying in tip-top shape, and that your email marketing campaigns were minding their p's and q's to ensure maximum deliverability.
We are pleased to offer our newest resource page, "How to Find Your Full Email Headers in AOL, Yahoo, Gmail, Hotmail, Outlook, Mozilla, Apple Mail and More!" This resource features a full explanation of what an email header is, and why it may be being asked for, along with full instructions for finding email headers in Gmail, Hotmail, AOL, Yahoo, Excite, Outlook, Outlook Express, Mozilla, and Apple Mail, with more to come!
Back when it was first discovered that spammers were scraping WHOIS registrations for email addresses, private registration of domains became popular among legitimate businesses. Unfortunately, like so many other things, registering your domain privately (meaning that your domain registration information is essentially cloaked, and anonymous to the world) has been adopted and thus ruined by the spammers, phishers, and malware pushers of the world. Now, if you are a legitimate sender, having a privately registered domain will hurt your email deliverability.
Today I want to let you know about another free resource that we offer to the general public along with our customers: a free tool that allows you to determine whether your reverse DNS (rDNS) is set up properly.