The quick and dirty: The main immediate and relevant difference between the Canada Anti Spam Law (CASL) and the United States' CAN-SPAM, is that the CASL requires true opt-in, and it requires that the contact information within the email remain a viable way to contact the sender for at least 60 days.
Hopefully by now you have read our article about what the big Yahoo DMARC p=reject rejection means for you and your email. And you may or may not be aware that yesterday AOL did the exact same thing, also publishing a DMARC policy of p=reject, which means, essentially, "reject any email coming from a yahoo.com or aol.com address if it was not sent through a Yahoo or AOL mail server."
If you are a business or commercial email sender, you can't help but have heard about the big issue with Yahoo that unfolded over this past week, having to do with Yahoo, DMARC, "p=reject", and Yahoo's rejection and bouncing of billions of pieces of email. But what does it mean for you, the commercial email sender?
A lot of business email senders are wondering just what Gmail's new "tabs" feature, now turned on by default for all Gmail users, means for delivery of the commercial email that they send. Will marketing email now go by default into the 'Promotions' tab, where Gmail users will probably rarely look? Will email go to the promotions folder instead of the spam folder? Just what will be the effect of Gmail tabs for email senders?
Email marketing firm Silverpop, released study results about the efficacy of email campaigns. Silverpop took a look at emails that were sent during 2011 and the first quarter of 2012. The email messages analyzed were sent by Silverpop's clients, by over 1,100 different brands. They looked at several different types of email messages, including transactional messages, promotional emails, content-based newsletters, and notifications. The data that they found pertaining to click-through rates, open rates and unsusubscribe rates were very informative.
Grum is the third-largest botnet in the world, sending out about 18 billion spam emails per day. Grum was brought to its virtual knees this week when security researchers put enough pressure on Internet service providers (ISPs) to take Grumâ€™s servers in the Netherlands, Russia, Ukraine and Panama offline. This shutdown created a massive decrease in the number of Grum IP addresses sending spam, from 120,000 IP addresses, to a little over 21,500.
It's unusual that we post something requesting informtion from our readers, but we need your help. ISIPP SuretyMail is studying how closely what email marketers think about how those on their mailing lists view email marketing messages matches up with what these end users actually think.
We were sad to hear of yesterday's announcement of the closing of Goodmail. Goodmail had a good run, and a novel business model. We wish everybody there well. We also would like to extend a special offer to all of the Goodmail customers who will now be needing an alternative to their Goodmail email deliverability service.