Last week we discussed how GDPR affects data you have collected before GDPR went into effect (GDPR goes into effect on May 25, 2018). But what about the case where you have data acquired from a particular individual before GDPR went into affect, and then that individual provides you with additional data after GDPR is in effect? That is the subject of this article.

In order to understand how GDPR affects new personal data belonging to someone who had previously given you data before GDPR went into effect, we need to discuss three different scenarios:

1. Data acquired post-GDPR that is different from the data that you acquired from the individual before GDPR went into effect.

2. Updating, post-GDPR, of data that you already had previous to GDPR going into effect.

3. Situations for which it doesn’t matter when the data was acquired, it is still covered by GDPR.

Personal data acquired after GDPR went into effect that is different from the data that you acquired from the individual before GDPR went into effect

After May 25th 2018 (the date that GDPR goes into effect) if the personal data that you are acquiring from an individual for whom you also have pre-GDPR acquired data is new data, meaning that it does not exactly duplicate data already shared by the individual prior to GDPR, then that new data must be treated in accordance with GDPR just as if it is the first time you have acquired data from the individual. In other words, all GDPR requirements apply. There is no exemption for a pre-existing relationship with the individual in terms of how post-5/25/18 acquired data must be handled.

However, the pre-GDPR acquired data for that individual, so long as it is not in any way the same sort of data now being acquired under GDPR, is subject only to some aspects of GDPR. We explain this more fully here.

Example: You already had an individual’s email address, but never had their telephone number. Sometime after May 25, 2018, the individual provides you with their telephone number. That telephone number must be handled in accordance with the requirements of GDPR.

Updating of personal data that you already had previous to GDPR going into effect

If an individual provides you with an update to data that you already had previous to GDPR going into effect, that newly updated data must be handled according to GDPR.

Example: You already had an individual’s email address; now that same individual, after May 25, 2018, updates that email address. The new email address must be handled in accordance with the requirements of GDPR.

NOTE: It is anyone’s guess as to how the scenario where you already had an individual’s data prior to GDPR, and now that same individual, after May 25, 2018, newly provides you with the same data, will play out. Our best guess is that it will be determined that once you are provided with personal data after May 25, 2018, every instance of that data in your system must be treated in accordance with GDPR. We can also foresee it going the other way, but the safe bet is to assume the former, and just go ahead and treat all data in accordance with GDPR.

3. Situations for which it doesn’t matter when the data was acquired, it is still covered by GDPR.

As we discuss here, GDPR requires that if you experience a data breach, you must notify the appropriate authorities within 72 hours of discovering the breach.

This applies to all data, not just data acquired after GDPR went into effect.

Have more questions about GDPR? Submit Your GDPR Question Here

Let us help YOU get to the inbox like we've helped these others!


No responses yet

Leave a Reply

Your email address will not be published. Required fields are marked *


We are ISIPP SuretyMail, the original certified sender program and email deliverability service. Learn more here
Search
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Search in posts
Search in pages
Filter by Categories
Blocklists and Blacklists
Content Issues
Deliverability
Email Authentication
Email List Building
Feedback Loops
Mailing List Hygiene
Monitoring and Tracking
Opt-in Practices
Our News
Privacy & Email Laws
Sending Practices
SMS Marketing
Spam Complaints
Technical Stuff
The Industry
Topics
Need Help Getting to the Inbox?
If you need help getting out of the spam folder and into the inbox, we're here for you. Our deliverability services come with a personal touch, and we get results. That combination has created customer loyalty that's nearly unheard of. (testimonials)
Read what we'll do for you here.

Join our email community and get
How to Stay Out of the Spam Folder 
& How to Grow Your Email List free!


 Get to the Inbox by SuretyMail
The Original Email Deliverability Company

Skip to content