Share or Save

Relying on images in email marketing can hurt you for a few reasons: 1) It can increase the likelihood that your email will be marked as spam, and, 2) because so many services such as Gmail, and email programs such as Outlook, automatically block images, it can be detrimental to the effectiveness of your email if much of the impact of it was visual. Even when email applications don’t block images by default, many users are being advised to disallow images in incoming emails. Why have images become so undesirable? For one, recipients don’t want to inadvertently load pornographic images, especially when at the office (that could make for an awkward moment if a co-worker walked in at the wrong time!) and secondly, they don’t want spammers to know they’ve “hit” a real recipient. Further, many users don’t want the companies with whom they do business tracking their habits. How unnerved do you get when you see an ad pop-up on Facebook that mirrors a comment you just made on a friend’s status update?

But we all know the impact of images, they make a message much more interesting and can help increase action in certain circumstances. I am much more likely to donate money to the SPCA if I see a picture of the sad little puppy who needs my help! So how do we find that happy medium? Here is our checklist on how to minimize image problems:

  • Encourage the recipients of your mailings to add you to their personal whitelist or address book to ensure that your messages get to them.
  • Provide a version of your marketing emails on your website. Give a clear text link to it at the top of your message, so users can always view the message if they wish to, regardless of any images that are removed.
  • Be sure that your messages say enough if viewed in preview mode only to ensure they are opened.
  • Use alt tags. It’s a fact that when email services and clients disable images, they may not display your alt tags anyway, but that’s no reason not to include them. If images fail to load, good alt tags can tell the recipient what they’re not seeing, and enhance your message.
  • Use regular text links instead of hiding a link behind an image.
  • Send text versions of your messages. These will reach users even if your images are filtered. Many users prefer to select what type of message they receive, so offer them both.
  • Focus on click through rates and conversion rates, not open rates.

If you are ever unsure about a specific sending practice, we are here to help! Drop us an email!

Prefer to listen to the podcast? Listen on Apple, Google, Amazon, Audible, Spotify, or Anchor or say "Alexa play the Everything Email Marketing podcast"

 

Full Post Archives


Share or Save

No responses yet

Leave a Reply

Your email address will not be published.


We are ISIPP SuretyMail, the original certified sender program and email deliverability service. Learn more here
Search
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Search in posts
Search in pages
Filter by Categories
Blocklists and Blacklists
Content Issues
Deliverability
Email Authentication
Email List Building
Feedback Loops
Mailing List Hygiene
Monitoring and Tracking
Opt-in Practices
Our News
Privacy & Email Laws
Sending Practices
Spam Complaints
Technical Stuff
The Industry
Topics
Need Help Getting to the Inbox?
If you need help getting out of the spam folder and into the inbox, we're here for you. Our deliverability services come with a personal touch, and we get results. That combination has created customer loyalty that's nearly unheard of. (testimonials)
Read what we'll do for you here.

Join our email community and get
How to Stay Out of the Spam Folder 
& How to Grow Your Email List free!


 Get to the Inbox by SuretyMail
The Original Email Deliverability Company

Free stuff!
Close
Skip to content