What a great way to start the week – getting to announce our newest service: our personalized whitelisting instructions generator, that creates personalized whitelist instructions that you can link to, include in your mailings, put on your website – whatever you want to do with them!
Even email senders experiencing the highest level of deliverability can only be sure that their email is getting through to the ISPs and inbox provider systems themselves, from there it can go to the user’s inbox, but it can also go to their spam folder. However once the email gets to the users and their email program (such as Outlook), the control over what happens to the email at that point is now in the hands of the user. For example, our SuretyMail email certification customers experience some of the highest deliverability available today, however nobody, not even us, can reach through the computer to the end user’s local PC and ensure that the email doesn’t go to their local junk folder.
Junk email filtering is something over which the end user exercises control, and it is not perfect. Different programs have differing susceptibilities to false flags (known as “false positives”). For example, some filters will put any email with a Paypal link into the junk folder; other filters, once email from a particular sender has gone into the junk folder once, will put email from that same sender into the junk folder every time until the user trains it not to.
However, generally speaking, personal whitelisting will overrule any other factor which would otherwise put your email in the junk folder. And that’s why it’s important to take the step of asking the people to whom you send email to whitelist your email address. Our personalized whitelist instruction generator makes it easy to do this!
The SuretyMail Get to the Inbox whitelist instructions generator is included at no additional charge in our month-to-month services!
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