It's always nice when an independent third-party study substantiates what we've been saying all along. In this case, a study by Harris Interactive on behalf of Merkle (the database marketing people) has found that between 73 to 75% of people hit "unsubscribe" because either they feel that they are getting email from you too often, or that it is not relevant, or both.
We've had a lot of you ask us for sample reports from our Feedback Loop Reports (FBL Reports) service, so that you can see what the reports look like. In a nutshell, our FBL Reports service monitors all of your feedback loops, so that you don't have to, and compiles them into an easy-to-read, plain English report for you each day. Here are the sample reports.
I recently had the pleasure of working with journalist Karen Bannen, on an article that she was doing for BtoB Online. Karen interviewed both myself and R. Dave Lewis for the piece, in which she distilled down to their essence 5 ways to improve your email deliverability.
Many email senders are reluctant to move existings lists to a confirmed opt-in (sometimes called "double opt-in") model for fear of losing many of their existing users, and reducing the size of their mailing lists. When called upon to confirm or reconfirm a mailing list - say, for example, when moving their mailing list to a new email service provider (ESP) - they balk, and will even go to a second tier ESP that doesn't require reconfirmation. The reason is always the same: "We don't want to lose a portion of our users." But what these senders overlook is that they actually will improve - sometimes dramatically improve - the responsiveness of their mailing lists - and the financial return that they receive from those lists. In fact, we have the email deliverability white paper to prove it.
We have an invitation for all of your email deliverability professionals. In fact, I announced this yesterday on Twitter, and was asked "What's an email deliverability professional?" Which is why there is a need for email deliverability forums - a forum specifically for email deliverability professionals.
As a broker for identity theft insurance and solutions, ID Protect Now needed an email deliverability partner to ensure that their business email made it to their customers, and wasn't accidentally trapped by spam filters or sent to the junk folder.
An archive of Get to the Inbox by Suretymail deliverability services and parent company ISIPP news coverage, press, and related stories from 2008.
We're very proud to have been selected to provide email deliverability services for the company that sends out emergency safety alerts for some of the largest public transportation systems in the country, as well as for several major airports, schools, and even 911 systems.