Wondering how to avoid spam filters and your email going to spam? Here's a very basic thing to remember: one of the main reasons that spam filters, and even people, may mistake your email for spam is because, in fact, the content of your email makes your email look like spam. Remember that old saw, that "content is king"? Well, content can also be the joker, where the joke is on you. Because if your content is garish or gaudy, or full of lots of big images and little text, then instead of getting the royal treatment, it may go straight to the spam folder.