validity charging fbl access
The email industry is abuzz today with the news that Validity (nee Return Path) is about to start charging for access to the feedback loops (FBLs) which they have carefully cultivated and curated for years. This week their customers received one of two letters indicating that Validity was going to start charging for access to their Universal Feedback Loop.
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We are often asked how we can be so much lower cost an alternative to Validity, and it's because we do things like giving you email deliverability check information that you can do yourself to improve email deliverability, instead of charging you a bunch to do it for you. Actually today we're going to give you two email deliverability self-help tips. One of these is actually super-easy and seems obvious, yet we regularly get a surprised look from customers when we ask them whether they have done it already.
List of GDPR Contacts for Each Country in the EU
Think the FTC and DOJ won't come after you if you violate CAN-SPAM? Think again. Experian's ConsumerInfo.com just got a rude awakening: you actually do have to comply with CAN-SPAM, or the FTC and DOJ will come after you - and win.
List of GDPR Contacts for Each Country in the EU
You may have heard of Charlie Javice and her now-defunct company Frank, as they have been in the news a lot lately. But in case you haven't heard of Charlie Javice, she, through her company Frank, it is alleged, conspired to fleece J.P. Morgan Chase (JPMC) out of millions of dollars by perpetrating a fraud whereby they fabricated a user list of millions of people, including email addresses, and then used that to entice JPMC to acquire them. Here's how they did it, what happened next, and how they were brought down and are now facing criminal charges.
List of GDPR Contacts for Each Country in the EU
Here's one way to tell transactional email vs marketing email: have a court slap you for putting what it says is advertising or marketing content in your opt-in confirmation email. This court decision happened inside the EU, however it is also a cautionary tale for anyone in the U.S., or Canada, or really anywhere that has national email marketing laws.
List of GDPR Contacts for Each Country in the EU
Microsoft will start honoring p=reject DMARC policies for incoming email which does not pass a DMARC check when the associated DMARC record designates a policy of p=reject. This affects inbound messages at Microsoft Outlook email addresses, Microsoft Hotmail email addresses, Microsoft Live email addresses, and MSN email addresses.
List of GDPR Contacts for Each Country in the EU
New data privacy laws in Tennessee, Indiana, Montana, and Iowa put these states on par with Connecticut, Colorado, Virginia, Utah and Texas; all of them have new data privacy laws which, among other things, require affirmative opt-in and consent before you can use someone's email address, such as adding it to a mailing list or using it for targeted advertising. It's important to understand that this doesn't just apply to businesses which are headquartered in those states; in at least some of these states their law also applies to anyone doing business with someone in their state.
List of GDPR Contacts for Each Country in the EU
As we have always predicted they would, the shortcomings of the CAN-SPAM Act have given rise to new state email opt-in laws and email consent laws, in the form of their new personal data privacy laws. The new Connecticut privacy law, along with new privacy laws in Colorado, Virginia, and Utah, all require consent before you can send targeted advertising to someone whose personal data you have acquired.
List of GDPR Contacts for Each Country in the EU
Texas has passed their HB 4, joining a growing list of states which have passed their own data privacy laws, laws which impact email and email marketing, among other things. The new Texas law goes into effect on July 1, 2024, and affects any business which either is in Texas, or which does business with individuals who reside within Texas. It is also very strict on email address collection, email use, and email marketing, and among other things it requires consent before you do nearly anything non-transactional with someone's email address. We break it down for you here.
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Here are the answer to the two most common questions we get about the law which allows you stop spam text messages being sent by an SMS spammer by making the SMS spammer pay you. This is your right under Federal law, specifically the TCPA (TCPA stands for the Telephone Consumer Protection Act). SMS marketing has become the darling of the marketing community, but if you haven't consented to receive their marketing text messages, and if your mobile number is on the Federal Do Not Call list, they are violating Federal law (the TCPA).

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