The quick and dirty: The main immediate and relevant difference between the Canada Anti Spam Law (CASL) and the United States' CAN-SPAM, is that the CASL requires true opt-in, and it requires that the contact information within the email remain a viable way to contact the sender for at least 60 days.
Sender Reputation Data (SRD) can refer either to the data related to your email sending reputation generally, or to Microsoft's Windows Live Sender Reputation Data (WSRD or WLSRD) program. In either case our SuretyMail email reputation certification can help!
It is never ok to repurpose someone's email address - especially by putting it on a mailing list - without their express permission. Even if it were ok (which it isn't), it will cause the recipient to mark your email as spam, and that in itself, when it happens enough, will cause your email to get blocked.
Well, the run for President is continuing to heat up and, like any good campaign strategy, the candidates are integrating email marketing into their overall plan. But did you know that political email has an exemption where politicians can grab email addresses from voter registrations and spam them all they want with immunity? What does this mean for you?
One of the first things that a responsible ESP must deal with, before starting to mail on behalf of their customers, is Reverse DNS (rDNS from now on). This is true for businesses that send out their own email, as well. This is our tutorial on how to set up rDNS.
A lot of business email senders are wondering just what Gmail's new "tabs" feature, now turned on by default for all Gmail users, means for delivery of the commercial email that they send. Will marketing email now go by default into the 'Promotions' tab, where Gmail users will probably rarely look? Will email go to the promotions folder instead of the spam folder? Just what will be the effect of Gmail tabs for email senders?
We were recently interviewed for and featured in Email Marketing Reports. The interviewer, Mark Brownlow, asked a very interesting question - one with which we have struggled ourselves. The question was, essentially, "Why, when you offer so much of a better value than the other accreditation and reputation services out there, do you have such a low profile? Why don't more people know about SuretyMail email accreditation?" It's an excellent question - here's the answer.
As we've talked about at length before, web-based email providers such as Gmail, Yahoo, and Hotmail, take into account the open rates and click-through rates associated with the email that you send to their users. If your rates are too low, they will start putting your email in the spam folder. But in addition to the obvious concerns and issues related to open rates, there is another aspect of these web-based mail providers - and Gmail in particular - to which nobody gives a thought, even though it is quietly killing email deliverability for countless legitimate, ethical email marketers and other email senders.
We were stunned when we came across an article by Internet Evolution, suggesting email marketers use Paypal's batch payment function to send mass emails to non-opted-in recipients, with a payment incentive to open the email. The article even states directly, "The sender can simply upload a list of targeted but unknown email addresses and give each a 1 cent payment."
Email marketing firm Silverpop, released study results about the efficacy of email campaigns. Silverpop took a look at emails that were sent during 2011 and the first quarter of 2012. The email messages analyzed were sent by Silverpop's clients, by over 1,100 different brands. They looked at several different types of email messages, including transactional messages, promotional emails, content-based newsletters, and notifications. The data that they found pertaining to click-through rates, open rates and unsusubscribe rates were very informative.
