A fascinating, and a bit shocking, study was released today, rating how well online commerce sites do when it comes to responding to prospect and customer email queries. Not very, it turns out.
Every so often we run into a sender who has a sense of entitlement - or even righteous indignation - about how an ISP should, must - even has to - accept their email. Whether because it's "requested" or opt-in or because it "complies with CAN-SPAM", the sender gets all in our face about how a given ISP has a responsiblity and duty to accept their email. Sometimes they even rant that it's required by {CAN-SPAM| tort law | the 1st Amendment | insert your favourite rant here}. Except, that's completely wrong.
We regularly get questions and comments, both in the course of our business day, and in casual conversation, which make clear that there is something that people just aren't getting - so here it is, put as plainly and clearly as we can put it: If you get too many spam complaints, your email is going to be junkfoldered.
GDPR (the EU General Data Protection Regulation) requires, among many other things, that there be a contract between any data controller and data processor that covers "the subject-matter and duration of the processing, the nature and purpose of the processing, the type of personal data and categories of data subjects and the obligations and rights of the controller."
We've been asked "What is a 'data controller' or a 'data processor' under GDPR?" And "How is a GDPR data processor different from a GDPR data controller?? And even "Can a company be both a data processor and a data controller at the same time under the EU General Data Protection Regulation?" Here are the answers.
Last week we discussed how GDPR affects data you have collected before GDPR went into effect (GDPR goes into effect on May 25, 2018). But what about the case where you have data acquired from a particular individual before GDPR went into affect, and then that individual provides you with additional data after GDPR is in effect? That is the subject of this article.

We are ISIPP SuretyMail, the original certified sender program and email deliverability service. Learn more here
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